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Jo Burford
Head of Creators, TikTok UK, Ireland + Nordics
Jo Burford is a prominent figure in the digital content and creator economy space, currently serving as the Head of Creators for TikTok in the UK, Ireland, and Nordic regions.5 With a diverse background in digital marketing, influencer relations, and content creation, Jo has established herself as a leader in the creator economy.
Career Highlights
Current Role at TikTok: Jo leads a team of creator specialists at TikTok, where she is responsible for managing and nurturing relationships with content creators across the UK, Ireland, and Nordic countries.1 In this role, she plays a crucial part in shaping TikTok's creator ecosystem and strategy in these regions.
Previous Experience: Before joining TikTok, Jo held several significant positions in the digital marketing and creator space:
- Global Head of Marketing at Whalar, a company focused on connecting brands with creators2
- Creator Partner Manager at Twitter, where she worked with the Niche team after its acquisition2
- Director of Digital Talent at Latimer Group, focusing on engaging young people through co-creation methods2
- Various roles in digital marketing and community management at companies like Everywoman Ltd and Channel Four TV2
Expertise and Contributions
Jo is known for her expertise in:
- Influencer marketing and creator partnerships
- Digital content strategy
- Building and managing creative networks
- Driving engagement and growth in online communities
She frequently shares insights about the creator economy and digital marketing trends on professional platforms.34 Jo is also involved in speaking engagements, such as her recent appearance at MAD//FEST LONDON, where she discussed the power of community in driving brand relevancy.6
Education
Jo holds a BA Hons in English Literature from the University of London2, which likely contributes to her strong communication and content creation skills.
Through her career trajectory and current position at TikTok, Jo Burford has established herself as a key figure in the evolving landscape of digital content creation and influencer marketing.
Highlights
If I said to you - I’m demure…I’m a respectful and cutsie kinda gal - would you get it? No, that’s okay - but these brands did it! 🙌
Check out this masterclass of comments from other brands who are getting in on the moment as she flirts with Airbnb for a trip to Puerto Rico with her grandmother.https://vm.tiktok.com/ZGec75kLx/
I guess we’ll have to wait and see whether Airbnb or another travel brand takes up this immediate opportunity to sponsor the Demure Tour - before it’s too late and the trend is dead ☠️ I love Jooles so hoping it sticks for a little while longer 💕
Last week, the BookTok community once again showed up and WOW did they shine! 🌟 The 2024 TikTok Book Awards were launched last year to celebrate some of the best-loved books, independent book shops, authors and creators that circulate on the social media platform. 📚 35 million videos posted on #bookTok 📚 82 thousand in-app votes 📚 Congratulations to all the creators, authors, the TikTok team and our publishing partners 📚 And a special shout out to Lily Hall for being the BookTok dreamweaver 💓 Building this bookish community at TikTok has brought me a huge amount of joy Read more here ⬇
