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Jo Redfern

Global Brand Director @Sutikki, building multi-platform kids IP to entertain & educate. Children’s media leader, experienced in content strategy, brand licensing & marketing. Speaker on kids media topics. Insta @jojored1

Jo Redfern is an experienced media executive specializing in content and platform strategy for engaging younger generations, particularly Gen Z and Gen Alpha. She is currently an independent media consultant and founder of Futrhood Digital.1

Key points about Jo Redfern:

  1. Expertise: She focuses on developing strategies for IP and rights holders to engage young audiences across platforms like YouTube, Roblox, TikTok, and broadcast.12

  2. Experience:

    • Previously worked as Managing Director at Wind Sun Sky Entertainment (July 2023 - June 2024).13
    • Served as Global Head of Content at 24 Watts (March 2021 - February 2023).1
    • Spent nearly 8 years at BBC Children's & Education (September 2013 - March 2021).1
  3. Skills: Jo is known for driving cross-platform engagement, data-driven insights, and building successful relationships.1

  4. Notable projects:

    • Executive Producer of Cozmo & Friends YouTube series and Roblox experience.1
    • Worked on brands like Peppa Pig, Disney Junior, WWE, and the CBeebies portfolio.12
  5. Additional roles:

    • Co-host of the Kids Media Club podcast.12
    • Speaker at industry events like Kidscreen Summit.2
  6. Education: Bachelor's degree in European Studies from the University of Hull.1

It's important to note that while the query mentions Jo Redfern as Global Brand Director at Sutikki UK Ltd, this information is not present in the provided search results. The most recent position mentioned is her role as an independent media consultant.1

Highlights

Oct 2 · youtube.com
Talking Anime with the Kids Media Club Podcast - YouTube
Talking Anime with the Kids Media Club Podcast - YouTube
Sep 11 · kidscreen.com
Wind Sun Sky hires Jo Redfern as managing director of kids
Apr 13 · licenseglobal.com
Sutikki Reveals Trio of New Talent - License Global
Sutikki Reveals Trio of New Talent - License Global

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Jo Redfern
Jo Redfern, photo 1
Jo Redfern, photo 2
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Location

Manchester Area, United Kingdom