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Joakim Jansson

Head of Design at OpenPurpose Founder, Partner, Creative Director at Museum Department + The Index Formerly Chobani, VSCO

Joakim Jansson is an experienced graphic designer and creative director based in Sweden. He is currently the Head of Design at OpenPurpose®, an international multidisciplinary design agency based in Stockholm.34 Jansson has a diverse background in design, having worked on notable projects throughout his career.

Career Highlights

  • OpenPurpose®: Co-founder, Partner, and Creative Director (May 2023 - Present)5
  • Independent Designer: Freelance work under the name Sans Colour (2021 - Present)1
  • Chobani: Design Director (2017 - 2021), where he worked on rebranding and launching several new products1
  • VSCO: Senior Designer in the New York office (2014 - 2016), focusing on rebranding, product design, and content creation12

Notable Projects

  • Co-founded and curates The Index, an online gallery showcasing top design studios and creatives worldwide1
  • Led the rebranding of Chobani in 2017, which earned significant media attention and sales records1
  • Worked on VSCO's rebranding, including a new logotype, custom typeface, and product design12

Jansson's work has been recognized by design publications and has received several awards, including European Design Awards.2 His expertise spans brand identities, packaging, digital design, art direction, and visual content creation.1

Highlights

Dec 21 · twitter

Refused are fucking dead! Refused together with Entombed and Fireside on the same line-up was the first concert I ever went to, in 1996 in my hometown, Jönköping, at Eldslandet.

One of those very formative bands in your youth.

Dec 19 · twitter

Pleasure working together Luke 🙌🏻 The Galerie Ralph is launching with its first exhibition in February.

Related Questions

What are some of Joakim Jansson's most notable design projects?
How did Joakim Jansson transition from freelancing to leading design at OpenPurpose?
What inspired Joakim Jansson to co-found The Index?
Can you share more about Joakim Jansson's work on the Chobani rebranding?
What are the main goals of The Index and how does it differ from other design platforms?
Joakim Jansson
Joakim Jansson, photo 1
Joakim Jansson, photo 2
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Location

Sweden