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Joana Inch

Founder. Best-Selling Author of Go To Market. SaaS Stories Podcast Host. Committed to B2B marketing & Account-Based Marketing for Technology & SaaS. Regular educator at the Microsoft Reactor.

Joana Inch is a seasoned professional with over 15 years of experience in digital media, specializing in B2B marketing within the Technology and SaaS sectors.

She is the founder of Hat Media, a company known for its honest and effective marketing strategies that drive substantial growth for clients.

Joana's expertise lies in Account-Based Marketing, Marketing Automation, DemandGen, and Employee Advocacy, offering a comprehensive understanding of the challenges and opportunities in the SaaS industry.

As the host of the SaaS Stories podcast, she delves into the world of technology by interviewing innovators and sharing their scaling challenges, passions, and insights.

With a background in Media & Communication from UNSW, Joana has also honed her skills through various Google certifications and training programs, as well as courses in JavaScript.

Her previous roles include Co-Founder & Educator at SaaSAccelerator, Head of Account-based Marketing, Co-Founder & Head of Digital at Hat Media Australia, Head of Digital at Frizbee, Senior Account Manager at V3 Project, and Media Buyer at OMD Australia.

Joana Inch
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Location

Manly, New South Wales, Australia