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Joanna Jackson

VP, Artist and Brand Relations at Unitea

Professional Background

Joanna Jackson is a dynamic professional and a seasoned expert in the music and entertainment industry, known for her detail-oriented approach and creative thinking. With a career that spans various roles and responsibilities, Joanna has consistently demonstrated her ability to thrive in fast-paced environments. Her journey began at the renowned multinational corporation, AEG, where she honed her skills in grassroots marketing. From there, she made a strategic leap to an independent tech startup, showcasing her adaptability and diverse proficiency in the industry.

Throughout her career, Joanna has built a robust portfolio that includes talent curation and artist development, experiential brand marketing, and sponsor activations. Her deep understanding of sales and pipeline management has enabled her to drive significant revenue for various events and projects. Her expertise extends to event production and operations management, where she has successfully organized and executed high-profile festivals and live events.

Joanna's creative direction and execution have brought innovative ideas to life, seamlessly integrating administrative processes and ensuring successful project delivery. Her analytical skills enrich market research and enhance database and budget reporting, underscoring her strength in managing key operational aspects of her projects. She is adept in ticketing, RFID credential management, and artist relations, ensuring that every participant—whether artist or audience member—has an unforgettable experience.

Education and Achievements

Joanna holds a Bachelor of Arts (B.A.) degree in History from the University of Colorado Boulder, where she laid the foundational knowledge that would support her career in the arts and entertainment sector. Her educational background, coupled with hands-on experience, has allowed her to excel in various roles. She began her professional journey as an Artist Booking & Management Intern at Madison House, showcasing her dedication to the craft from the outset.

Notable Projects

Joanna's project portfolio is impressive and includes recent major events such as:

  • Breakaway Festivals: Curated talent and managed operations for a multi-city festival experience.
  • Dirtybird CampInn: Coordinated artist relations and logistics for this beloved festival.
  • NASA's Apollo 50th Live at Johnson Space Center featuring Walk the Moon & Phillip Phillips: Played a vital role in the production of this landmark event, merging entertainment with a celebration of history.
  • Mumford & Sons: Gentlemen of The Road Stopovers: Oversaw logistics and guest partnerships.
  • Electric Forest Festival (2014-2020): Served in multiple capacities, ensuring the event’s operational success.
  • Stratosfest: Engaged in executing an epic Minecraft event featuring Above & Beyond, illustrating her ability to harmonize technology with live events.

These projects underscore Joanna's versatility and her commitment to delivering unforgettable experiences while maintaining a high level of organization and professionalism.

Professional Roles

In her current role as VP, Artist and Brand Relations at Unitea, Joanna continues to leverage her vast experience to foster relationships between artists and brands. Before this, she served as a Senior Manager of Artist and Brand Relations, where she further refined her capacity to connect creative minds with business objectives. Joanna has also held various positions at Madison House Presents and Electric Forest Festival, including Talent Booking Coordinator and Credentials Manager. Each role has contributed to her formidable expertise and her reputation as a trusted leader in the music and entertainment industry.

Joanna’s extensive background in various facets of event management has equipped her with the skills needed to navigate the complexities of high-stakes projects. From being a Grassroots Marketing Associate at AEG Presents to managing lodging and production at Electric Forest, her journey reflects a relentless pursuit of excellence and innovation.

Skills and Expertise

Joanna Jackson is proficient in a myriad of skills pertinent to today's fast-evolving entertainment landscape, including:

  • Artist Development and Talent Curation
  • Experiential Brand Marketing and Strategic Activations
  • Event Production and Management
  • Sales Pipeline Management
  • Market Research and Analytics
  • Budget and Database Managing
  • Contract and Vendor Management
  • Hospitality Coordination
  • Creative Direction and Execution

With her extensive qualifications and a track record of successful project completions, Joanna epitomizes a modern leader who expertly navigates the intertwining worlds of art, technology, and marketing.

Conclusion

Overall, Joanna Jackson stands out as a multifaceted professional whose career is defined by her passion for the music and entertainment industry. Her remarkable ac

Joanna Jackson
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Location

Denver, Colorado, United States