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Joanna Kirk
Tech PR strategist l Community builder l Mentor l Advisor l Speaker
Professional Background
Joanna Kirk is a dynamo in the realm of media and public relations, particularly within the technology and creative industries. Currently based in Paris, she has made a significant impact as a media specialist, tech PR strategist, and community builder. Throughout her thriving career, she has worked with an impressive roster of clients, including prominent companies like WeTransfer, Atomico, and Station F, along with various venture capital funds, fast-growing startups, and organizations that are reshaping the business landscape. Joanna possesses a unique talent for establishing deep connections with both local and global ecosystem builders, propelling innovative ideas into the forefront of media conversations.
Her role as a mentor and advisor to founders, VCs, and communications leaders is a testament to her commitment to nurturing the next generation of industry leaders. Joanna frequently serves as a moderator and speaker at large-scale events across various locations, from Paris to Helsinki to Hanoï. Beyond her direct work with clients, Joanna has also stepped into the investor role with 50inTech, an initiative designed to create supportive relationships for women in tech, promoting safe workplaces in the tech industry.
Education and Achievements
Joanna's educational background provides a solid foundation for her career in cultural management and media. She obtained an MBA in Cultural Management from Université Paris 8, where she honed her skills in strategic communication. She also holds a Bachelor's degree in European Studies from the University of Reading, combined with studies in Sociology at the University of Vienna, which has further enriched her understanding of cultural contexts and communication strategies.
Her transformative impact in the industry is evident through her co-founding of Startup Sesame, a global network dedicated to connecting tech events and fostering collaboration within the network. Joanna has spent five years championing women in tech through her leadership role at non-profit StartHer (now known as SISTA). This fantastic initiative aims to boost female participation in the tech industry and entrepreneurship, while also acting as a cornerstone for empowering women in their professional journeys.
Additionally, Joanna was instrumental in establishing the French chapter of Techfugees, a mission-driven organization that empowers displaced individuals with technology. Her multifaceted experiences reflect her passion for leveraging technology and community initiatives to create a positive impact.
Notable Achievements
Joanna's career is punctuated by remarkable roles, particularly with Reed MIDEM, where she served as the International PR Manager for global entertainment and tech events, including MIDEM, MIPTV, MIPCOM, and LeWeb. These experiences have allowed her to shape high-profile communications strategies and establish strong media relations within these vibrant sectors.
Her dedication to fostering community is exemplified through her mentorship involvement with organizations like PUBLIC and Techstars, where she actively supports and cultivates aspiring leaders in the tech space.
Through her speaking engagements at events globally, Joanna has established herself as an authoritative voice within the media and tech public relations sectors, inspiring many to pursue their passions and embrace the potential of technology in transforming lives.
In summary, Joanna Kirk is more than just a media specialist; she embodies the spirit of innovation and community, constantly pushing the boundaries to elevate others and foster connections that change narratives. Her passion for bringing stories of exceptional individuals and pioneering companies into the public eye is what sets her apart in the competitive landscape of media and public relations.


