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Joanna Lord

CMO, Board Member, Advisor & Angel Investor

Joanna Lord is the Chief Marketing Officer (CMO) at Spring Health, a mental health technology company. She joined Spring Health in September 2023, bringing nearly 20 years of marketing leadership experience from various prominent companies, including Reforge, Skyscanner, ClassPass, and Porch Group.125

In her role at Spring Health, Joanna is responsible for leading customer growth, community development, lifecycle marketing, and brand strategy. She is recognized as a thought leader in digital marketing and has served as a mentor and advisor in various capacities, including roles with Techstars and as a contributing author for platforms like Entrepreneur.com and MarketingLand.com.23

Joanna's career highlights include being named one of Seattle’s 40 Under 40 and her involvement in multiple advisory roles across different startups and organizations. Her passion lies in eliminating barriers to mental health care, a mission she is committed to at Spring Health.145

Highlights

Aug 21 · linkedin

I'm so excited to welcome Dipak Golechha to the Spring Health Board. It's so rare to come across someone who has such depth and breadth of experience but also a deep personal commitment to the mission you are building.

Already, after just one meeting together, I am so excited about the voice he will bring to the room. Before it wrapped he stressed the importance of investing and prioritizing our teams, and most importantly -- their connections to each other. Because in this season - alignment, trust, and partnership will be everything - and I couldn't agree more. So excited to learn from you Dipak, welcome to the team!

#springhealth #mentalhealth #boardmember

Aug 5 · linkedin

Hey all! I am hiring for a VP of Product Marketing to work directly with me on shaping the future of mental and behavioral health at Spring Health! ✨

The right candidate will be obsessed with crafting stories that will inspire and drive action. They will play an integral part in shaping and executing our go-to-market strategy, driving product adoption, and ensuring our solutions meet the evolving needs of our customers, members and providers.

This hire will also be a leader on our extended leadership team and our Marketing leadership team here at Spring Health, and lead a team of product marketers, so we're looking for an incredible leader and manager as well.

You all know how much I deeply love and respect Product Marketing, so please share names or tag in great leaders you've worked with in the comments below. Thank you in advance!

Tagging in some of the best leaders I've learned from over the years to share with your networks ❤️ cc Meghan Keaney Anderson, Mary Sheehan, Christy Roach

Related Questions

What are Joanna Lord's key achievements in her marketing career?
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What makes Joanna Lord a thought leader in digital marketing?
How does Joanna Lord's experience at Reforge influence her approach at Spring Health?
Joanna Lord
Joanna Lord, photo 1
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Experience

CMO at Spring Health
Advisor at Simple App, Index Ventures, Yonder, Northzone, Covey Skin, ohne; Limited Partner at Trust Fund; Independent Board Director at Atlantic Coastal Acquisition; EIR at Reforge

Education

M.A. in Communication & Online Persuasion from Pepperdine University; B.A. in Journalism & Online Communication from Saint Michael's College

Location

Miami, Florida, United States