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Joanna Montgomery

Head of Digital/Product, Butlin’s

Joanna Montgomery is the Head of Digital at Butlin's, a well-known group of holiday resorts in the United Kingdom. She has played a pivotal role in the company's digital transformation efforts, focusing on enhancing customer experiences through modern digital solutions. Under her leadership, Butlin's has adopted a new Digital Experience Platform (DXP) to streamline content management and improve the overall booking process, resulting in significant increases in conversion rates and reduced bounce rates.1

Background and Education

Joanna holds a degree from the University of Oxford, which has contributed to her strong foundation in leadership and digital strategy. She has extensive experience in marketing and digital consultancy, specializing in various sectors including lifestyle, entertainment, and FMCG.23

Professional Experience

Prior to her current role at Butlin's, Joanna worked as a consultant, where she honed her skills in digital marketing and product management. Her expertise has been instrumental in driving Butlin's digital initiatives forward, particularly in collaboration with technology partners to enhance their online presence and customer engagement.45

Current Initiatives

Currently, Joanna is focused on leveraging innovative technologies to further improve Butlin's digital offerings. This includes optimizing the user experience on their website and ensuring that content delivery is efficient and effective across all channels.16

Highlights

Butlin's brings in Code Computerlove to boost bookings
Butlin's brings in Code Computerlove to boost bookings

Related Questions

What are Joanna Montgomery's key achievements at Butlin's?
How did Joanna Montgomery contribute to Butlin's digital transformation?
What was Joanna Montgomery's role before becoming Head of Digital at Butlin's?
What specific technologies has Joanna Montgomery implemented at Butlin's?
How has Joanna Montgomery's work impacted Butlin's customer experience?
Joanna Montgomery
Joanna Montgomery, photo 1
Joanna Montgomery, photo 2
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Location

London, England, United Kingdom