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Joanna Noyes

Senior Vice President, Global Marketing & Brand Strategy at The Orchard

Joanna Noyes is the Senior Vice President of Global Marketing & Brand Strategy at The Orchard, a music distribution and artist services company.13 She was promoted to this role in May 2023, having previously served as VP of Marketing since 2019.12 Noyes has been with The Orchard since 2014.1

In her current position, Noyes oversees global marketing and brand strategy for The Orchard in over 45 markets worldwide.13 She leads a team of more than 40 employees across various marketing functions, including digital and brand marketing, communications, advertising, video services, creative design, college and lifestyle marketing, and customer relationship management.23

Career Background

Before joining The Orchard, Noyes co-founded FTW! Media (later known as Zero To Sixty Group), a marketing agency specializing in digital and brand strategy for music and entertainment companies.13 In this role, she managed daily operations, supervised creative teams, and executed digital campaigns for artists such as Ellie Goulding, La Roux, Feist, and Jim James.12

Earlier in her career, Noyes served as the General Manager for the Island / Def Jam / Stolen Transmission joint venture.1

Expertise and Industry Involvement

Noyes is described as a senior entertainment executive with extensive experience in building brands, talent, properties, and partnerships for both startup and large organizations.1 She has been featured at various industry events, including Music Biz, Mondo NYC, Sandbox Summit, SXSW, and Keychange conferences.23

Her LinkedIn profile (username: joannanoyes) highlights her expertise in leading high-performing teams and creating data-driven digital and promotional campaigns to drive revenue growth and profitability in the music sector.4

Highlights

Jan 22 · musicbiz.org
Music Biz Member The Orchard Promotes Joanna Noyes To SVP Of ...
Music Biz Member The Orchard Promotes Joanna Noyes To SVP Of ...
Nov 20 · clios.com
Clio Music 2025 Jury Member Joanna Noyes - Clio Awards
Oct 5 · theorg.com
Joanna Noyes - Senior Vice President, Global Marketing & Brand ...
Joanna Noyes - Senior Vice President, Global Marketing & Brand ...
Joanna Noyes - Music Biz 2019 - Schedule
The Orchard Promotes Joanna Noyes to Senior Vice President ...
Joanna Noyes promoted to SVP, Global Marketing and Brand ... - Music Business Worldwide
Joanna Noyes promoted to SVP, Global Marketing and Brand ... - Music Business Worldwide
Joanna Noyes promoted to SVP, Global Marketing and Brand ...
Joanna Noyes promoted to SVP, Global Marketing and Brand ...
May 15 · musicweek.com
The Orchard ups Joanna Noyes to SVP of global marketing & brand ...
Tricia Arnold promoted to EVP, Global Artist/Label Services and ... - Music Business Worldwide
Tricia Arnold promoted to EVP, Global Artist/Label Services and ... - Music Business Worldwide
Jul 31 · bbb.org
Orchard | BBB Business Profile | Better Business Bureau
Sep 17 · en.wikipedia.org
The Orchard (company) - Wikipedia

Related Questions

What are some of the key projects Joanna Noyes has led at The Orchard?
How has Joanna Noyes' career evolved since she joined The Orchard in 2014?
What specific strategies does Joanna Noyes implement for global marketing at The Orchard?
Can you provide examples of successful campaigns Joanna Noyes has overseen?
What are the main challenges Joanna Noyes faces in her role at The Orchard?
Joanna Noyes
Joanna Noyes, photo 1
Joanna Noyes, photo 2
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Location

New York, New York, United States