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Joanna Noyes
Senior Vice President, Global Marketing & Brand Strategy at The Orchard
Joanna Noyes is the Senior Vice President of Global Marketing & Brand Strategy at The Orchard, a music distribution and artist services company.13 She was promoted to this role in May 2023, having previously served as VP of Marketing since 2019.12 Noyes has been with The Orchard since 2014.1
In her current position, Noyes oversees global marketing and brand strategy for The Orchard in over 45 markets worldwide.13 She leads a team of more than 40 employees across various marketing functions, including digital and brand marketing, communications, advertising, video services, creative design, college and lifestyle marketing, and customer relationship management.23
Career Background
Before joining The Orchard, Noyes co-founded FTW! Media (later known as Zero To Sixty Group), a marketing agency specializing in digital and brand strategy for music and entertainment companies.13 In this role, she managed daily operations, supervised creative teams, and executed digital campaigns for artists such as Ellie Goulding, La Roux, Feist, and Jim James.12
Earlier in her career, Noyes served as the General Manager for the Island / Def Jam / Stolen Transmission joint venture.1
Expertise and Industry Involvement
Noyes is described as a senior entertainment executive with extensive experience in building brands, talent, properties, and partnerships for both startup and large organizations.1 She has been featured at various industry events, including Music Biz, Mondo NYC, Sandbox Summit, SXSW, and Keychange conferences.23
Her LinkedIn profile (username: joannanoyes) highlights her expertise in leading high-performing teams and creating data-driven digital and promotional campaigns to drive revenue growth and profitability in the music sector.4
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