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Joanne Bischmann

Retired Vice President Chief Communication Officer at Harley-Davidson Motor Company and President Harley-Davidson Foundation

Joanne Bischmann is a retired executive with a distinguished career at Harley-Davidson Inc. She served as the Vice President Chief Communication Officer and President of the Harley-Davidson Foundation.1 Her career at Harley-Davidson spanned nearly three decades, starting in 1990.2

Career Highlights

  • Retired VP Chief Communication Officer; President Harley-Davidson Foundation: Held this position from January 2019 until her retirement.1
  • Vice President Chief Communications Officer; President Harley-Davidson Foundation: June 2010 to January 2019.1
  • Vice President Licensing and Special Events: 2007 to 2010.1
  • Vice President Marketing: 1996 to 2007.1

Skills and Expertise

Bischmann is known for her expertise in:

  • Integrated Marketing
  • Advertising
  • Event Management
  • Corporate Communications
  • Financial Communications
  • Community Relations
  • Foundation Management
  • Leadership1

Education

She holds a Bachelor of Arts (B.A.) in Communications from the University of Colorado Boulder.12

Additional Information

Before joining Harley-Davidson, Bischmann worked in advertising for firms such as Hoffman, York, and Compton of Milwaukee.2 Throughout her career, she demonstrated a strong ability to work with a powerful brand in a complex environment.1

Related Questions

What are some of Joanne Bischmann's most notable achievements at Harley-Davidson?
How did Joanne Bischmann contribute to the Harley-Davidson Foundation?
What was Joanne Bischmann's role in the marketing and advertising strategies at Harley-Davidson?
How long did Joanne Bischmann serve as the VP Chief Communication Officer at Harley-Davidson?
What were the major challenges Joanne Bischmann faced during her tenure at Harley-Davidson?
Joanne Bischmann
Joanne Bischmann, photo 1
Joanne Bischmann, photo 2
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Location

Milwaukee, Wisconsin, United States