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Joanne Leong

Head of Planning | Partnerships | Strategy

Joanne Leong is the Global Head of Planning at dentsu Media, a division of dentsu. She has 14 years of experience in the media industry, focusing on strategy, consumer insights, and communications planning across various sectors.2 Leong is recognized as a leader in the field of attention metrics and creative effectiveness in advertising.1

In her role at dentsu, Leong is involved in several key initiatives:

  1. She leads the Attention Economy initiative, which is entering its fifth year and focuses on understanding and applying attention technology in advertising.1
  2. Leong is part of Route 500, a leadership program for the top 5% of Dentsu Aegis employees globally, selected based on her track record of high performance.3
  3. She works on creating market-leading products and solutions as part of the Global Partnerships team at dentsu.5

Leong is also known for her expertise in:

  • Creative and media attention strategies
  • Advising brands on implementing attention measurement
  • Researching the impact of attention on advertising effectiveness in cluttered media environments1

Her insights on attention metrics and their importance in the evolving advertising landscape have made her a sought-after speaker at industry events, such as the IAB Annual Leadership Meeting.4

Highlights

Apr 29 · The New Yorker
The Battle for Attention - The New Yorker
The Battle for Attention - The New Yorker
Dec 6 · youtube.com
Joanne Leong | Industry Leader Spotlights | ALM 2023 - YouTube
Joanne Leong | Industry Leader Spotlights | ALM 2023 - YouTube
Aug 1 · AdAge.com
Audio ads outperform video for attention and brand recall, Dentsu ... - AdAge.com
Audio ads outperform video for attention and brand recall, Dentsu ... - AdAge.com
Attention is the Remedy to Ad Overload - Realeyes Blog
Attention is the Remedy to Ad Overload - Realeyes Blog

Related Questions

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Joanne Leong
Joanne Leong, photo 1
Joanne Leong, photo 2
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Location

Brooklyn, New York, United States