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Joanne Mallett

Marketing Director @ Sago | B2B Product, Content & Strategy

Joanne Mallett is a marketing professional with over a decade of experience, currently serving as Senior Manager, Marketing at Sago (formerly Schlesinger Group), a market research technology company.13 Her LinkedIn profile indicates she has held this role since July 2022, though some sources refer to her as Director of Marketing.3

Key Professional Highlights

  • Sago (2020–Present)

    • Leads product marketing for quantitative, self-serve, and marketplace products.
    • Manages marketing campaigns, content creation (blogs, social media, paid ads), and commercial insights development.
    • Hosted webinars on hybrid quantitative/qualitative research methodologies, emphasizing tools that combine statistical reliability with exploratory insights.2
    • Collaborates with sales teams and coordinates third-party advertising opportunities.1
  • Previous Roles

    • B+H Architects (2019–2020): Developed global social media strategies and SEO action plans.
    • IXACT Contact Solutions (2018): Created social media strategies, managed trade show campaigns, and produced corporate videos.
    • Freelance Digital Marketing (2017–2019): Managed influencer outreach, email campaigns, and e-commerce platforms like Shopify.1

Education & Certifications

  • University of Calgary: BA (Hons) in Communication Studies and Film Studies.
  • George Brown College: Certificate in Graphic Design.
  • HubSpot Academy: Certifications in Inbound Marketing (2022) and SEO (2024).1

Her work at Sago focuses on bridging quantitative data with qualitative insights, advocating for hybrid research approaches that streamline workflows and enhance decision-making.2

Highlights

Feb 24 · sago.com
Recap: Pioneering Digital Hybrid Research - Lessons for the New ...
Recap: Pioneering Digital Hybrid Research - Lessons for the New ...

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Joanne Mallett
Joanne Mallett, photo 1
Joanne Mallett, photo 2
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Location

Toronto, Ontario, Canada