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Joanne Verkuilen

Founder + Managing Partner - MiddleM Creative

Joanne Verkuilen is the Founder and Managing Partner of MiddleM Creative, a company she established in February 2018.13 With a background in both marketing and investment banking/private equity, Joanne started MiddleM Creative to provide differentiated business development, digital marketing, branding, and public relations services for middle-market M&A firms.3

Joanne has extensive experience in the financial sector, having worked on more than two dozen middle-market M&A transactions and private capital raises for firms such as Smith Barney (now Morgan Stanley), Sanders Morris Harris, and Conversus Capital (now HarbourVest).13 Prior to founding MiddleM Creative, she held positions including:

  • Director of Marketing and Digital Strategy at BlackArch Partners
  • Vice President of Investor Relations at Conversus Capital
  • Director of Investor Relations and Finance at Viasource Communications
  • Director of Corporate Development at Simon and Schuster1

Her educational background includes a BS in Economics from Babson College. Joanne's goal with MiddleM Creative is to become the premier marketing and branding firm in the industry, driven by her passion for helping clients realize their aspirations.3 The company, headquartered in Charlotte, North Carolina, has grown to 12 employees as of December 2024.2

Joanne's expertise lies in understanding that a differentiating brand can have a significant ROI in terms of efficiencies around deal origination in the middle-market M&A environment.34 She believes that in today's crowded market, firms need a thoughtful and intentional brand and marketing strategy to compete effectively.4

Highlights

Dec 15 · crustdata.com
MiddleM Creative - Crustdata Company Profile, Funding and Growth
4 Questions with Founder and Managing Partner Joanne Verkuilen
4 Questions with Founder and Managing Partner Joanne Verkuilen
We - MiddleM Creative

Related Questions

What inspired Joanne Verkuilen to transition from investment banking to marketing?
How does MiddleM Creative differentiate itself from other marketing firms?
What are some notable projects Joanne Verkuilen has worked on at MiddleM Creative?
How has Joanne Verkuilen's experience in private equity influenced her marketing strategies?
What are the core services offered by MiddleM Creative?
Joanne Verkuilen
Joanne Verkuilen, photo 1
Joanne Verkuilen, photo 2
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Location

Charlotte, North Carolina