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Joannes Hotagua

Advisor, African StartUps - Programmatic & Data Monetization - Social Media Marketing - Past: Hulu, Jumia, Freestar

Joannes Hotagua is a Strategic Advisor with 16 years of experience in helping Startups monetize digital assets and assisting Fortune 500 Brands in reaching target customers through Digital Media advertising.

Early in his career, Joe focused on using email marketing and affiliate advertising to drive product purchases and lead generation for direct-to-consumer companies.

In 2009, Joe transitioned to becoming an Internet Marketing Consultant, offering advice to startups, later expanding to aiding Fortune 500 brands in programmatic advertising across various platforms like desktop, mobile, and IP Connected TV.

Joe delved into investments in 2012, personally backing PeepsOut, a Livestream mobile app focusing on real-time crowd size updates for bars and restaurants.

In 2019, Joe established Hotagua Enterprises in Sierra Leone, concentrating on uplifting underrepresented populations through African Startup Advisory, African Film Production, E-commerce, and Real Estate.

Under Hotagua Enterprises, Joe advises both for-profit and non-profit entities in Africa, engages in impactful African Film Production, operates e-commerce platforms connecting the diaspora with African roots, and develops eco-friendly real estate in Sierra Leone.

Joe's educational background includes a BS in Marketing - Advertising & Promotions from Pace University, with prior studies in Liberal Arts and Sciences, Biology, and a CNA License from various institutions.

With a robust organizational history, Joe has served in mentoring and advisory roles at Google for Startups, Founder Institute, MEST Africa, and various startup ventures, along with holding executive positions at notable companies in the industry.

Joannes Hotagua
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