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João Lima

Usability and User Experience at Logistics & Analytics at Critical TechWorks - BMW Group | UX Professor | uiux.pt Founder

João Lima is a dedicated UX Guru at Critical Techworks - BMW Group, where he excels in activities ranging from Research to Usability Testing and Hi-fi Mockups. He showcases his passion for UX through his blog uiux.pt and by conducting UX Lessons.

João holds a Master's Degree in Design de Comunicação from Escola Superior de Artes e Design and a Licentiate degree in Multimédia Audiovisual e Design from Universidade da Maia - UMAIA.

Throughout his career, João has held various roles including Usability & User Experience Specialist at Critical TechWorks, Professor of UX & Usability at FLAG, Founder, Writer & Professor at uiux.pt, UI/UX Designer at Caetsu Advertising Agency, Professor of UX & Usability at EDIT. - Disruptive Digital Education, UI/UX Designer at FYI, Lead Digital Designer at Scaleup Valley, and Graphic & Digital Designer at Toyota Portugal, Boavista F.C., and mudh.

Highlights

May 28 · linkedin

[this post was written by me, no AI-generated]*

How to start well a work day? For sure, with a workshop about User-Centered Design at Universidade da Maia - UMAIA. It's so important to close the gap between the professionals at the field and the future colleagues. Let's continue to bring knowledge and practice to university students. Great initiative from the department, thank you Luis Gonçalves Seco and Fernando Faria Paulino

  • seems the number of AI-generated linkedin posts is completely under control, I want to ensure you that was a human, me, that wrote this one. 🍻
Apr 4 · linkedin

Yes, this is one more post about the Portugal government brand change.

Curious fact: I was delighted when, as a design student, I read this on the internet: "The process for changing the flag involved a two-stage referendum. In the first referendum, which took place in 2015, New Zealanders were presented with five alternative flag designs chosen by an independent panel. In the second referendum held in 2016, New Zealanders were asked to choose between the current flag and the preferred alternative design from the first referendum, which turned out to be the Silver Fern flag. Ultimately, the majority of voters, approximately 56.6%, voted in favor of retaining the existing flag."

Stop saying what is good or bad. We need to do the next step: User/Citizen research on the field. Let's do more Citizen-Centric Design.

João Lima
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Location

Porto, Porto, Portugal