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Joaquin Lira

SVP Executive Creative Director at dentsu

Joaquin Lira is a creatively ambidextrous professional with extensive experience in various roles within the creative industry, spanning from art direction to creative direction in traditional and digital realms.

With a strategic and all-encompassing approach to creativity, Joaquin focuses on the totality of the consumer experience rather than individual interactions.

His diverse toolbox covers a range of mediums including Content, Social, Mobile, Print, Radio, Broadcast, and Experiential, leading to recognition by numerous prestigious awards and publications.

Having evolved from a storyteller to an experience builder, Joaquin thrives on weaving brand narratives throughout the consumer journey, making him a valuable asset to any team.

With a background in design, international baccalaureate, and mechanical engineering, Joaquin's educational journey has enriched his creative perspective.

Throughout his career, Joaquin has held prominent positions at reputable organizations like dentsu, M8, Mobly, Lopez Negrete Communications, and many more, showcasing his leadership and creative prowess.

Joaquin Lira
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Location

United States