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Jocelyn Czerwinski

Product - Experimentation - Analytics Leader - Former: Optimizely, McDonald’s Digital, Orbitz, Intellimize

Professional Background

Jocelyn Czerwinski is an accomplished professional dedicated to enhancing digital product development through a keen focus on experimentation and optimization. With a vast array of experience spanning sales, marketing, product management, optimization, analytics, and customer success, Jocelyn embodies the traits of a versatile T-shaped employee. This type of expertise allows her not only to execute tasks but also to deeply understand various facets of an organization, making her insights invaluable across diverse business functions.

Jocelyn began her career in the fast-paced world of e-commerce at CDW, where she sharpened her skills as a Senior E-Commerce Producer. Thereafter, she transitioned to Orbitz Worldwide, taking on several roles including Senior Product Manager, Senior Site Optimization Manager, and Product Manager. Her ability to navigate complex product environments and deliver results showcased her unique combination of strategic thinking and operational effectiveness.

Continuing her successful career, Jocelyn was appointed as Global Product Manager at Expedia, Inc., where she made significant contributions to the company’s digital strategy and optimization initiatives. Following her tenure at Expedia, Jocelyn’s expertise expanded further at McDonald’s, where she served as Global Manager, Digital Analytics, Experimentation & Insights, and US Digital Manager, Product Optimization. Her efforts in these roles were instrumental in revolutionizing how McDonald’s approached its digital platforms, ensuring a user-centric experience that resonated with customers.

One of the highlights of Jocelyn's career was her time at Optimizely, where she held multiple roles, including Senior Strategy Consultant, Product Marketing Manager, and Sr. Manager of Technical Account Management. Her experience at Optimizely cemented her reputation as an experimentation practitioner, leading efforts to build and refine tools designed for enhanced digital optimization.

Most recently, Jocelyn held the role of Director of Customer Success at Intellimize, where she utilized her wealth of knowledge to ensure customer satisfaction while guiding clients on their journey to successful digital product optimization. Her ability to instill confidence and strategic direction has been a cornerstone of her professional journey, allowing her to support businesses in an ever-evolving digital landscape.

Education and Achievements

Jocelyn earned her Bachelor of Science (B.S.) in Marketing from the prestigious Kelley School of Business at Indiana University Bloomington, an institution known for its rigorous curriculum and strong emphasis on business innovation. This educational background laid the foundation for her proficient understanding of market dynamics and consumer behavior, which she has adeptly applied throughout her career.

Some of her notable achievements include transforming product strategies and leading impactful experimentation initiatives that have driven measurable results. Her role in creating a center of excellence in experimentation at multiple organizations speaks to her commitment to fostering a culture of continuous learning and improvement.

Jocelyn’s diverse professional experience is complemented by her involvement in organizations focused on fostering community among mothers of twins, where she took on the role of Board Member at the Webmaster Will County Mothers of Twins Club. Her engagement in this capacity illustrates her ability to balance professional aspirations with community involvement, emphasizing her dedication to helping others.

Achievements

Throughout her career, Jocelyn has made considerable contributions to the companies she has worked with, achieving tangible results that underscore her expertise in product optimization and customer success.

  • Transformation at McDonald’s: At McDonald’s, Jocelyn was crucial in developing customer-centric digital strategies. Her focus on experimentation led to improved user engagement and satisfaction, directly impacting sales and brand loyalty.

  • Leadership at Optimizely: Jocelyn's multi-faceted roles at Optimizely involved not just management but mentorship, helping embed a strong culture of experimentation across teams. Her strategic input helped shape product marketing initiatives that aligned closely with customer needs.

  • Global Product Development at Expedia: As Global Product Manager, Jocelyn’s strategic insights were instrumental in the development of products that enhanced user experience, driving global growth for the company.

By maintaining a test-and-learn mindset, Jocelyn has been able to adapt quickly, ensuring that the organizations she collaborates with consistently stay ahead of digital trends and effectively meet customer expectations.

Overall, Jocelyn Czerwinski is a highly respected figure in the realm of digital product optimization. Her commitment to driving success through experimentation, coupled with her extensive professional experience and educational foundation, positions her as a leader in building products that resonate with users and foster profound customer loyalty.

Related Questions

How did Jocelyn Czerwinski develop her expertise in digital product optimization?
What specific initiatives did Jocelyn Czerwinski lead at McDonald’s that enhanced customer engagement?
How has Jocelyn Czerwinski's education at the Kelley School of Business influenced her career?
What lessons has Jocelyn Czerwinski learned from her experiences in experimentation at Optimizely?
In what ways does Jocelyn Czerwinski share her knowledge as an experimentation practitioner with others?
Jocelyn Czerwinski
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Location

Greater Chicago Area