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Jocelyn Toonders

Jocelyn Toonders is the Head of Partnerships at Mention Me, a company specializing in referral marketing and customer advocacy.12 She is an expert in partner program strategy and has extensive experience in developing and managing partnerships in the tech industry.1 Toonders is known for her insights on partner activation, enablement, and program structure.1

Some key aspects of Jocelyn Toonders' expertise include:

  1. Partner Program Strategy: She emphasizes the importance of aligning partners with a company's mission and vision, and setting clear criteria for identifying valuable partnerships.1

  2. Partner Enablement: Toonders advocates for comprehensive documentation, marketing resources, and stakeholder mapping to scale partner adoption effectively.1

  3. Sales and Marketing Integration: She highlights the significance of integrating partners into sales processes, noting that partner involvement can increase win rates by 41% and deal sizes by 43%.1

  4. KPI Tracking: Toonders recommends tracking metrics such as mutual case studies, client introductions, and closed ARR to measure partner adoption performance.1

  5. Partner Program Structure: She suggests a typical three-tier structure (e.g., Silver, Platinum, Platinum Plus) with specific entitlements and performance recognition for each level.1

Jocelyn Toonders is active in sharing her expertise, participating in industry events and discussions about referral marketing and customer loyalty.23 Her LinkedIn username is jocelyn-toonders, where professionals can connect with her and learn more about her work in the partnership and referral marketing space.2

Highlights

May 20 · archives.upenn.edu
[PDF] commencement-program-2024.pdf
Jan 29 · mention-me.com
Reflecting on NRF 2024: Insights from Mention Me
SMS + CyberWeek - Attentive
Nov 8 · partnerled.com
Jocelyn Toonders - Partnerled
Jocelyn Toonders - Partnerled

Related Questions

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Jocelyn Toonders
Jocelyn Toonders, photo 1
Jocelyn Toonders, photo 2
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