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Jocey Newman

Product leader and entrepreneur - Previously Asana, EdTech

Jocey Karlan Newman is the founder of First Peak, a baby and toddler clothing company that specializes in outdoor adventure wear.13 She started the company in 2020 after experiencing frustration with existing baby clothes during outdoor activities with her son.4

Prior to founding First Peak, Jocey had a successful career in tech:

  • She worked at Asana, where she served as the Director of Product Management for Adoption, leading a team of product managers.
  • Before Asana, she was the Director of Product at NoRedInk, where she played a key role in growing the product organization from 1 to 15 members.

Jocey has a strong educational background:

  • Bachelor of Arts in Psychology from Harvard University, focusing on Social and Cognitive Neuroscience
  • Master of Arts in Urban Education and Leadership from Loyola Marymount University

In 2022, Jocey left her position at Asana to focus full-time on First Peak.2 She is currently traveling the world with her husband and young son, Emory, while running her business.3 First Peak's mission is to create clothing that makes it easier for families with young children to enjoy outdoor adventures together.1

Jocey's approach to entrepreneurship and motherhood is influenced by her own upbringing. Both her parents are cancer surgeons, and her mother's experience as a working professional in medicine has shaped Jocey's perspective on balancing career and family.3

Highlights

Feb 8 · linkedin

Every so often, it can be a powerful experience to turn a private reflection into a shared story. That’s how my latest essay in Wander Magazine originated: after a few challenging weeks traveling through East Asia with my toddler last Spring, we stumbled across some new strategies to embrace, rather than combat, the natural boundary-pushing that arises. The approach continues to shape my parenting today, and I hope it resonates with other families too. Read “How Travel and the Outdoors Helped Us Through the ‘Terrible Twos’” here: https://lnkd.in/gFHZNeXx

And as with most of my tales of travel and adventure, First Peak played a big role. Check out our latest launch of Stretch Joggers — pants designed for little explorers on the move — and our other recent releases and blog posts at firstpeak.co.

Related Questions

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Jocey Newman
Jocey Newman, photo 1
Jocey Newman, photo 2
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Location

San Francisco, California, United States