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Jodie Fried

Director/Co-Founder at Armadillo

Jodie Fried is the Director and Co-Founder of Armadillo, a sustainable company that focuses on creating rugs with a minimal environmental footprint.

Armadillo, founded in 2009, operates in Australia and the USA, with showrooms in Sydney, Melbourne, Brisbane, Los Angeles, New York, and San Francisco.

The company's rugs are handcrafted by artisans in India and Nepal using natural materials and energy-efficient processes, embodying a commitment to sustainability and longevity.

As a certified B Corp, Armadillo upholds rigorous standards of sustainability, social responsibility, and transparency, positioning itself as a pioneer in ethical business practices.

A key initiative of Armadillo is The Armadillo Foundation, which receives 10% of net profits from rug sales to support education, healthcare, and environmental projects in underprivileged communities.

Jodie Fried's accomplishments include being a recipient of the Australian Telstra Business Award and recognized by TIME Magazine as one of the 100 Top Green Most Influential Designers.

Her educational background includes studying Design, Film Design at the National Institute of Dramatic Art, Technical Production at the Centre for the Performing Arts, and Printmaking and Sculpture at the Adelaide Central School of Art.

Her past leadership roles encompass being Director, Chair, and Co-Founder at various organizations such as Armadillo & Co Foundation, The Anganwadi Project, and Bholu. Additionally, she has experience as a Costume Designer in the film industry.

Highlights

Aug 20 · Design Milk
F5: Leanne Ford Shares Her Go-to Boots, Hometown Love + More - Design Milk
Aug 13 · Design Milk
Clare Founder Nicole Gibbons Divulges Her Fave Plant + Best Neutral - Design Milk
Jodie Fried
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Location

United Kingdom