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Jody Grunden
Changing the way people think about accounting - Co-founder & CEO at Summit CPA Group
Jody Grunden is a prominent CPA and the Co-Founder and CEO of Summit CPA Group, which specializes in Virtual CFO services. With over 20 years of experience in the accounting industry, he has been a key innovator, introducing subscription-based billing methods and transitioning his firm to a fully distributed model. This shift has positioned Summit as a leading provider of Virtual CFO services in North America.123
In 2022, Summit CPA Group merged with Anders CPAs + Advisors, where Grunden continues to lead the Virtual CFO division. His mission focuses on changing perceptions about accounting and enhancing financial advisory services for clients. He is also an author of two books: Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud .123
Grunden is an active member of several professional organizations, including the American Institute of Certified Public Accountants (AICPA), the Indiana CPA Society, and the Forbes Finance Council, where he has contributed insights on various financial strategies.123 His leadership and innovative practices have earned him recognition within the industry, including awards for his contributions to accounting innovation.35
He holds a Bachelor’s degree in Accounting from Indiana University and is based in Fort Wayne, Indiana. Outside of his professional life, Grunden enjoys sports and family activities with his wife, April, and their two children.34
Highlights
Recent industry trends indicate a growing demand for specialized services and proactive partnerships.
Our latest blog explores these changes and offers strategic insights for agencies seeking to thrive in this new environment.
Learn how to optimize your service offerings, build stronger client relationships, and transition to value-based pricing.
Read more here: https://lnkd.in/g6H6WU5D
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I'm honored to be featured in Forbes Finance Council's latest article, "20 Key Considerations For Business Leaders Seeking Capital."
In it, I share a crucial tip: know how much control you're willing to relinquish before negotiations. This ensures decisions are rational, not emotional.
Check out the full article for more insights from finance experts. https://lnkd.in/gWPMGxrm
#ForbesFinanceCouncil #BusinessLeadership #SeekingCapital #FinancialAdvice #LeadershipTips #VirtualCFO
