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Jody Malordy

Brand/Digital Strategy | Integrated Marketing Leader

Jody Malordy is a seasoned marketing executive known for developing and implementing data-driven brand and digital strategies to enhance brand visibility and drive revenue for both for-profit and non-profit organizations.

With a strong background in market research, traditional and digital communications, data-driven marketing, and technology, Jody excels in creating integrated marketing campaigns and digital experiences that cater to the needs of customers, donors, members, visitors, or users.

Jody has a proven track record of revitalizing well-known brands through research-based communication strategies and establishing robust infrastructure for successful direct and digital marketing initiatives across various media channels.

Jody's leadership has resulted in significant direct revenue growth through customer acquisition and retention strategies, in addition to overseeing multiple website development projects and continual site enhancements.

Specializing in areas such as market research, marketing and brand strategy, creative development, website development, ecommerce, online merchandising, digital marketing, analytics, direct response marketing, database marketing, CRM, catalog marketing, sales planning, P&L management, technology and vendor management, as well as staff development.

Jody Malordy holds a Bachelor of Arts (B.A.) in History and French from Georgetown University, as well as a Master of Business Administration (MBA) from the University of Hartford through a program in Paris, France.

Previously, Jody has held key positions such as Assistant Vice President for Marketing, Senior Director of Continuing and Professional Education Marketing at The New School, General Manager/VP of Marketing for Retail at The Metropolitan Museum of Art, Vice President of Pimsleur Language Programs at Simon and Schuster, Chief Marketing Officer at Zaycon Fresh, General Manager of Marketing and Publicity for Merchandising at The Metropolitan Museum of Art, Marketing Director for Member Acquisition at Book-of-the-Month Club with Time Inc., Manager of Member Acquisition at Book of the Month Club with Time Inc., Manager of Business Development at Global Life Direct Marketing and Management Associate in Accident & Health Direct Marketing at AIG.

Jody Malordy's skill set and expertise make them a valuable asset to organizations looking to enhance their marketing strategies, drive revenue growth, and build strong brand awareness through a combination of data-driven insights and innovative marketing approaches.

Jody Malordy
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Location

United States