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Joe Binder

Personal Branding for Founders & Teams | Founder of WOAW

Joe Binder is an individual who specializes in building personal brands for Founders & CEOs and providing training for teams on LinkedIn. He has a background in Geography, French, Economics, and Psychology with a Bachelor of Arts (BA) from the University of Cambridge and studies at JFS School.

Joe Binder has a wealth of experience in founding and leading various organizations such as Powerhouse, Workshops by WOAW, Common Thread, and WOAW where he served in roles like Founder, CEO, and Creative Director.

Highlights

Aug 12 · linkedin

Crazy to think that in 10 months Workshops by WOAW has:

  1. Successfully launched a new service line for WOAW
  2. Bagged corporate clients like NatWest Group and TikTok
  3. Helped teams overcome the Fear of Looking Cringe (FOLC)

Launching a service that trains teams to post on LinkedIn - in addition to our traditional Founder/CEO Branding service - was always going to be a risk.

• Different service • Different audience • Different techniques

Months later, it's awesome to see that risk paying off 🔥

Aug 6 · linkedin

Having a mentor can be hugely influential for the trajectory of your career. I met mine when I was 16.

16-year-old Joe had:

  1. Never been to a corporate office
  2. No idea about the world of business
  3. A flash of joy when he discovered JUMP (ORT)

So he signed up to be matched with a mentor.

I went to the 8th floor of a fancy corporate office building on Fenchurch Street, London, wearing the smartest clothes my mum could pick out, and met Rob Mindell for the first time.

Rob was great (still is)

He inspired me. He taught me lots about the world of work. He showed me what a great mentor looks like.

Perhaps most importantly:

He showed me what a small amount of belief from a role model can do for a young person’s self esteem.

11 years later, I’ve had the opportunity to pay it forward:

  1. I’ve was a mentor for 6 years via ORT JUMP
  2. I've learned as much from my mentees as they have from me
  3. I've still got a great relationship with Rob!

For those thinking of becoming a mentor, read the note I wrote in the bottom right of the pic!

Joe Binder
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Location

London, England, United Kingdom