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Joe DeWulf

Co-Founder and CEO at Novel

Joe DeWulf is the Co-founder & CEO of Novel, a platform that aims to empower creativity and innovation in a collaborative setting.

He holds a Bachelor of Business Administration (BBA) degree with a focus on Marketing, Sales, and Entrepreneurship from the University of Michigan - Stephen M. Ross School of Business.

Joe DeWulf's educational background also includes studies at Brophy College Preparatory.

Prior to his current role at Novel, Joe has held various positions showcasing his expertise in sales, marketing, and analysis.

He was formerly a Co-Founder at Cadenza.tv, and has had roles such as Account Executive, Senior Enterprise Business Representative, ISR Specialist, and Inbound Sales Representative at BrightEdge.

Joe DeWulf also has experience as a Strategic Analyst at both ServiceChannel and DriveTime, and started his career as a Marketing Intern at LeaseHawk.

With a diverse professional background, Joe DeWulf brings a wealth of experience to his current role, where he fosters a culture of innovation and collaboration.

Highlights

Jul 30 · linkedin

Novel flew past $25,000,000 in video revenue this wknd, so we're spotlighting the boldest brands we work with and their unique use of video.

Up next, Diane von Furstenberg, Hong Kong.

DVF is a renowned fashion brand known for its iconic wrap dresses and bold prints, embodying effortless elegance and empowerment for women.

Unique usage of video with Novel:

Their e-comm team (bunch of badasses) implemented oversized stories bubbles atop all of their collection pages. We've only seen this a couple times before but never with a fashion brand and never executed so well.

I can confirm, it is getting insane engagement from customers.

This is one I wouldn't have predicted.

May 22 · linkedin

The 25 fastest growing Shopify brands this year and the simple reasons why they're leading the market.

Fishwife: Their vibrant packaging and premium tinned seafood appeal to modern consumers seeking high-quality, convenient meals. Alfred: Their strong online presence and combination of digital and physical stores enhance accessibility and brand loyalty. Pipcorn Heirloom Snacks : The brand's natural, heirloom snacks meet growing consumer demand for healthier snack options. Dossier Perfumes: They offer luxury perfumes at affordable prices, attracting a broad audience with high-value products. Beauty Pie: Their subscription model offers high-quality beauty products at lower costs, disrupting traditional retail pricing. Bittermilk: They provide professional-level cocktail mixers, making it easy for consumers to enjoy craft cocktails at home. Beefcake Swimwear: The brand's sustainable, ethically made swimwear resonates with eco-conscious consumers. Red Bull: Their strong brand presence and expansion into accessories and apparel keep them top of mind for consumers. Wild: The brand's refillable, sustainable deodorants appeal to environmentally conscious shoppers. Rocket Dog Europe: Their stylish, laid-back footwear designs attract fashion-conscious consumers. Lazy Oaf: The brand's bold, eclectic streetwear appeals to a niche market that values unique fashion. Tropic Skincare: Their natural, effective skincare products and strong marketing strategies drive rapid growth. Feastables: Founded by Mr. Beast, the brand leverages social media fame to drive sales. PRIME: Co-founded by Logan Paul and KSI, the brand uses influencer marketing to reach a large audience. poppi: Their prebiotic sodas cater to the health and wellness trend. OLIPOP PBC: The brand's digestive health-focused sodas meet consumer demand for healthier beverage options. Simply Spiked: Their spiked lemonade appeals to consumers looking for refreshing, innovative alcoholic beverages. GHOST: Their fitness supplements and lifestyle branding resonate with the health and fitness community. Chomps: The brand's natural meat snacks appeal to health-conscious consumers. CELSIUS Holdings, Inc.: Their energy drinks attract consumers seeking healthier, functional beverages. Mielle: Their natural hair care products meet the needs of consumers with diverse hair types. Native: Their natural deodorants and personal care products appeal to health-conscious shoppers. The Pink Stuff: Viral TikTok success showcases their cleaning products' effectiveness, driving sales. Scrub Daddy, Inc.: Social media virality highlights their innovative cleaning products. GLAMNETIC: Their magnetic lashes and press-on nails capitalize on social commerce and influencer marketing.

Consumer signals: -Unique and High-Quality Products -Focus on Sustainability and Ethical Practices -Subscription Models and Bundling

Joe DeWulf
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Location

Los Angeles, California, United States