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Joe Favorito
Joe Favorito is a renowned strategic communications, social media, marketing, and branding consultant with over 35 years of experience in the sports and entertainment industries. He is based in the Greater New York City Area and has been an independent consultant since 2008, working with clients such as Bloomberg LP, NFL Films, Sony Entertainment, and USA Rugby 7’s, among others.124
Career Highlights:
- Executive Roles: Favorito has held senior positions in public relations and communications for prominent organizations like the New York Knicks, Philadelphia 76ers, WTA Tour, and USTA.24
- Consulting Experience: He specializes in crisis communications, social media strategy, brand marketing, and business development.14
- Academic and Creative Contributions: Favorito is a professor at Columbia University and has been involved in Broadway productions, including the Tony-nominated "Lombardi".13 He also co-hosts the Columbia University Sports Podcast ("The CUSP Show").5
- Awards and Recognition: Favorito has been recognized as one of Forbes’ "50 Sports Business Must Follows On Twitter" and has won several awards, including CLIO Sports Awards.4
Education:
- Favorito earned his BA from Fordham University between 1981 and 1985.2
Current Activities:
- He maintains a blog on sports marketing and publicity at joefavorito.com and is active on social media platforms.5
Highlights
May 13 · twitter
Jason Collins, an amazingly talented athlete, gritty, tough individual whose life became what we should all aspire to...about others not about us...loses his battle. Our friend Dikembe welcoming him in heaven I'm sure. RIP "Twin" https://t.co/CpeGA1qpUg
Apr 24 · twitter
Val Ackerman’s Exit Leaves College Hoops Searching for Its Next Champion https://t.co/5VWBkCRFiH
Jan 4 · joefavorito.com
Understanding The Social Toolbox And When To Use It…
Feb 1 · Adweek
The Pop-Tarts Bowl Showed Brands Another Way to Activate Besides the Super Bowl - Adweek

Oct 26 · joefavorito.com
Revisiting The Branding Tree… - Joe Favorito
Jun 9 · teamworksmedia.com
Sports Public Relations Legend, Joe Favorito, on Disruptive Sports ...



