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Joseph Kingsbury

Joe Kingsbury is the U.S. Managing Director of Edelman Business Marketing (EBM), a newly launched global unit within Edelman that focuses on providing integrated marketing solutions for B2B clients. Under his leadership, EBM aims to enhance reputation, drive business demand, and increase revenue through various services such as audience research, thought leadership strategies, and account-based marketing.124

Kingsbury oversees a team of nearly 100 B2B specialists across the globe, working to create effective marketing programs that engage verified buyers at critical points in their customer journey. He emphasizes the importance of blending creative communications with data-driven insights to generate return on investment (ROI) through personalized content and targeted strategies.134

His role also involves collaborating with other regional leaders to expand Edelman's B2B capabilities globally. The business unit has seen significant growth, reflecting a broader trend in the industry towards more integrated and strategic marketing approaches in response to economic challenges.235

Highlights

Feb 28 · lbbonline.com
Edelman and LinkedIn Launch 6th Annual B2B Thought Leadership ...
Jun 14 · mrweb.com
Edelman Business Marketing Rolls Out Globally - MrWeb
Jun 13 · campaignasia.com
Edelman launches global B2B marketing group - Campaign Asia
Jun 12 · edelman.com
Edelman Launches Global B2B Unit to Drive Integrated Marketing ...
Jun 12 · prweek.co.uk
Edelman launches global B2B marketing group | PR Week UK

Related Questions

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Joseph Kingsbury
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Location

St Louis, Missouri, United States