Sign In

Joe La Puma

Senior Vice President of Content Strategy at Complex Media

Joe La Puma is the Senior Vice President of Content Strategy at Complex Media, best known for creating and hosting the popular YouTube series "Sneaker Shopping". He graduated from the University of Connecticut between 2001-2005 and began his career as an intern at Complex, eventually rising to become a key content strategist.123

Professional Background

Career Progression:

  • Started as an intern at Complex Magazine
  • Worked as a Senior Editorial Strategist from March 2010 to September 2012
  • Became SVP of Content Strategy at Complex Networks in September 20121

Notable Achievements

Sneaker Shopping:

  • Launched the series in 2015
  • World-leading sneaker series averaging over 3 million views per episode
  • Has featured celebrities like Cristiano Ronaldo, Michael B. Jordan, and Sean "Diddy" Combs
  • The show has garnered over 1 billion views across 250+ episodes23

Professional Attributes:

  • Known for his ability to establish rapport with people
  • Expertise in streetwear and sneaker culture
  • Adaptable content strategy approach
  • Recognized for understanding evolving media consumption trends2

La Puma's career trajectory reflects his passion for youth culture, fashion, and innovative content creation in the digital media landscape.

Related Questions

What inspired Joe La Puma to pursue a career in content strategy?
How did Joe La Puma's internship at Complex shape his career?
What are some of Joe La Puma's most notable projects at Complex?
How has Joe La Puma's role evolved since he became SVP of Content Strategy?
What challenges has Joe La Puma faced in building a career in streetwear?
Joe La Puma
Joe La Puma, photo 1
Joe La Puma, photo 2
Add to my network

Location

Greater New York City Area

Related People

Related people

Related People

Related people