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Joe Metcalfe

Solving fashion resale at scale | 1 million items sold | Founder & CEO @ Thrift+

Joe Metcalfe is the Founder and CEO of Thrift+, an online second-hand clothing retailer that aims to make it easy to resell unwanted clothes and give more charities the chance to raise funds.13 He is also the founder of Charity Street, the first click & collect app for charity shops.13 Joe is passionate about using technology for more than profit and is an expert in charity retail.4

Metcalfe's mission with Thrift+ is to make clothes part of a circular industry.5 Thrift+ sells second-hand clothes, with a portion of the proceeds going to charities.5 Joe was frustrated by fast fashion and the fact that 70% of the 100 billion items of clothing produced each year are sent to landfill or burned.2 He wants to end fashion waste by making secondhand seamless.2

Prior to founding Thrift+ and Charity Street, Joe Metcalfe worked as a consultant at Credo Business Consulting LLP for four years.3 He is an alumnus of the University of Cambridge and Cambridge Judge Business School.6

Highlights

Aug 14 · linkedin

Last month at Thrift+ we uploaded 67,779 items for resale.

It was our biggest ever month.

🥇🥇🥇

Looking back over the past 2 years, you can see the journey we have been on.

📈📈📈

Most people just see us as a place to shop second-hand. "Oh, so you're like Vinted".

But we're not.

We're proudly an operations business.

Because uploading 60,000+ unique items a month - on behalf of our sellers - takes an enormous amount of hard work and expertise.

💪💪💪

A huge thank you to the unflappable Kit Youldon, Katy Osborne, and Anna Swann who take each day in their stride

🙏🙏🙏

And to our brilliant team of #Thrifters who are continually learning, adapting, and improving - and have just posted their best ever week last week

👏👏👏

Aug 8 · linkedin

I had such a great time with Lottie Unwin (she/her), diving into all things #resale and what we've learnt over the past 7 years while building Thrift+.

The full interview is available now on the Marketing Hustle podcast on Spotify and Apple.

Plus loads of other great episodes with some epic founders who know WAY more about marketing than me.

Check it out!

👇👇👇

https://lnkd.in/e-qSWwx7

👆👆👆

Related Questions

What inspired Joe Metcalfe to start Thrift+?
How does Thrift+ ensure the quality of second-hand items?
What challenges did Joe Metcalfe face while building Thrift+?
How does Thrift+ contribute to charity?
What makes Thrift+ different from other second-hand clothing retailers?
Joe Metcalfe
Joe Metcalfe, photo 1
Joe Metcalfe, photo 2
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Location

London, England, United Kingdom