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Joe Nigro

Entrepreneur

Joe Nigro is a seasoned entrepreneur and technology leader with over a decade of experience in founding and scaling successful ventures.3 He founded Work Today, a platform that connects blue-collar workers to daily jobs via text messages, in 2016.12 Work Today aimed to streamline the $134 billion blue-collar job market by providing a simple, SMS-based system for workers to find and accept jobs.2

Nigro's background includes:

  1. Founding Work Today in 2016, which was later acquired by IAC in 2022.3
  2. Serving as VP of Growth at HomeHero, a non-medical senior care provider, from 2014 to 2016.23
  3. Working as General Manager at Handy, an app for booking household help, from 2013 to 2014.3
  4. Founding Unsully, a mobile car wash service that was later acquired by Handy.13

Nigro's motivation for creating Work Today stemmed from his personal background, having been raised by a single mother and witnessing the challenges of finding consistent work.12 The platform he developed allowed workers to receive job offers via text message, reply with a simple "yes" or "no," and get paid the same day.2

As of 2025, Nigro has moved on from Work Today and is now the Founder and CEO of FIY.ai, a company developing a semantic search model for maintenance and repair procedures using artificial intelligence.3

Highlights

Apr 28 · builtinla.com
Work Today emerges from stealth, announces SMS-based staffing ...
WHS Alum Spotlight: Joe Nigro - WHS Learning Commons

Related Questions

What inspired Joe Nigro to start Work Today?
How does Work Today's SMS-based staffing work?
What challenges did Joe Nigro face while developing Work Today?
How has Work Today impacted the blue-collar staffing industry?
What are Joe Nigro's future plans for Work Today?
Joe Nigro
Joe Nigro, photo 1
Joe Nigro, photo 2
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Location

United States