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Joe Raphael

On-Demand / Fractional Sales Leadership • Go-To-Market Advisor • Sales Technologist

Joe Raphael is the Founder and Chief Revenue Officer of CANGRO, a company based in Sydney, NSW, Australia.3 He is an experienced sales leader with over 25 years of international sales leadership experience.1

Professional Background

Joe Raphael has a diverse professional background that includes:

  • Current Role: Founder at CANGRO3
  • Previous Positions:
    • Worked at Revenue.io
    • Held a position at Smash Delta
    • Associated with woolloo (though the exact role is not specified)3

Expertise and Skills

Joe Raphael is known for his expertise in:

  • Sales leadership
  • Revenue operations
  • Sales training and enablement

He is certified by Meta, indicating proficiency in digital marketing or related fields.1

Recent Activities

In July 2024, Joe Raphael created and facilitated a sales training and enablement curriculum for the leadership team at CONQA.2 This demonstrates his ongoing involvement in sales education and development.

Contact Information

While specific contact details should not be shared, it's worth noting that Joe Raphael is based in Sydney, NSW, Australia, and can be reached through professional networking platforms like LinkedIn, where his username is joe-raphael-b710694.

Highlights

Aug 28 · linkedin

🤔

#cangro #GTM #salesandmarketing #founders

Credit: Entrepreneurs Being Entrepreneurs

Aug 26 · linkedin

No one likes puffy pipeline...

❌ Not the AE / BDM who knows they are including half-baked deals trying to represent they have enough to hit quota.

❌ Not the Sales Manager who needs to demonstrate that they are getting their team to prospect sufficiently to create it.

❌ Not the CRO who won’t be able to deliver on the commit to the CEO.

❌ Not the CEO who will miss their projections at the next board meeting.

Let’s fix this.

  1. Establish a defined sales methodology and common language (mandatory)

  2. Begin REAL pipeline reviews - not just asking for best case, likely and commits (we know how these shake out)

  3. Insist on having authentic conversations with customers to gauge real interest and define where deal risks exist (get real)

NOW we can identify the TRUE GAP to quota, the GAP in pipeline coverage, the GAP in capability, the GAP in marketing, the GAP in product.

✅ Time to document a gap closure plan with input from all relevant stakeholders (and heads of department) as well as schedule regular leadership briefings on progress, by department.

🔥 Hot tip - Quota achievement is a team sport played by every member of the company…not just the revenue team.

Once we uncover the real issues that prevent us from building real pipeline, we are then able to focus on fixing actual challenges to accelerate our revenue growth.

Real pipeline = transparency, forecastability, growth and longevity.

Related Questions

What inspired Joe Raphael to start CANGRO?
How did Joe Raphael's background in medicine influence his approach to sales leadership?
What are some of Joe Raphael's notable achievements at CANGRO?
How does Joe Raphael's experience at Revenue.io and Smash Delta contribute to his role at CANGRO?
What makes Joe Raphael's sales training and enablement curriculum unique?
Joe Raphael
Joe Raphael, photo 1
Joe Raphael, photo 2
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Location

Greater Sydney Area