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Joe Rhew
I help Seed-Series A founders with ops - ex-YC / Uber
Professional Background
Joe Rhew is a seasoned professional with a wealth of experience helping early stage startup founders achieve product-market fit through data-driven insights. With a background that encompasses various roles in both startup environments and established companies, Joe has a unique perspective on building businesses from the ground up. As the Fractional Head of Operations at joerhew.com, he leverages his extensive knowledge in operations and strategy to guide startups in navigating their growth challenges, making data accessibility a cornerstone of his approach.
Before venturing into his current role, Joe had an impressive tenure at Uber, where he played pivotal roles as the Head of Marketplace Operations, Business Operations, and Rides Country Lead in diverse regions like Canada and Korea. His contributions to Uber Eats Canada were particularly notable, as he was instrumental in streamlining operations which led to measurable improvements in efficiency and user satisfaction. His experience at Uber provided him with valuable insights into scaling businesses effectively in highly competitive markets.
Joe's entrepreneurial spirit is reflected in his co-founding role at Tyltgo, a company that was part of Y Combinator's Summer 2020 batch. This experience deepened his understanding of the startup lifecycle and instilled a passion for nurturing innovation in budding entrepreneurs. As a former Registered Partner at Integromat and Community Builder at Ops Hacks, he has consistently demonstrated a commitment to fostering community and collaboration among innovators and business leaders.
Education and Achievements
Joe Rhew graduated with a Bachelor of Business Administration in Accounting and Finance from the prestigious University of Michigan - Stephen M. Ross School of Business. This robust educational foundation has equipped him with a strong analytical mindset and a deep understanding of the financial intricacies involved in both startup and corporate worlds.
From his beginnings at Morgan Stanley and Citi as an Investment Banking Analyst, Joe has honed his expertise in financial analysis and strategic investment, which has proven invaluable throughout his career. His analytical capabilities not only serve him in operations and strategy but also benefit the startups he coaches by providing them with a framework for data assessment.
In addition to his financial prowess, Joe has also served as a Sergeant in the Republic of Korea Army. This experience instilled in him a sense of discipline, leadership, and dedication that he carries into every facet of his professional life. The skills learned in the army have contributed to his dynamic leadership style and his ability to mentor and guide teams effectively.
Achievements
Across his diverse career trajectory, Joe Rhew has consistently achieved notable milestones that highlight his commitment to excellence and innovation. At Uber, he was recognized for his exceptional operational strategies that significantly improved market performance. His role as the Head of Marketplace Operations at Uber Eats Canada allowed him to implement processes that facilitated meaningful growth and operational efficiency.
At Tyltgo, as Co-founder and COO, Joe played a crucial role in shaping the company's vision and operational strategies, helping it gain traction in the competitive startup landscape. His success in this venture illustrates his ability to not only identify market needs but also to take decisive action that aligns products with consumer demand.
Joe’s ability to discover insights in data sets him apart in his field, enabling startup founders to make informed decisions swiftly. This impact is evident in the feedback and success stories of the entrepreneurs he has guided towards achieving product-market fit, further solidifying his reputation as a reliable resource in the startup ecosystem.
Overall, Joe Rhew remains passionate about empowering startup founders, harnessing the power of data to transform insights into impactful decisions. His rich educational background, diverse professional experiences, and commitment to driving success for others make him a remarkable figure in the realm of entrepreneurial development.
Highlights
I started learning programming 2 years ago. Despite what everyone says about how AI is going to make programming obsolete, it was the single best decision I've made in my career.
I learned just enough of the fundamentals before ChatGPT 3 came out. With a solid enough foundation, I've been able to use AI to literally 10x the speed at which I learn programming.
Disclaimer: I'm still not a great programmer.
But I've been able to apply programming directly and indirectly in every facet of the business at The Workflow Company to, again, 10x the business.
e.g.: Campaign experimentation ▶ Wrote backend code to set up a database which powers an analytics tool Copywriting ▶ Use the approach I honed debugging to iterate on AI prompts Marketing ▶ Built out our landing page using Webflow, a low-code tool
As a relatively new entrant in an industry that used to be a late adopter of tech, just the little bit of programming knowledge I've gained is giving us a meaningful enough point of differentiation and edge.
Based on my experience, I believe the future success of most agencies will depend on the ability to create an incredibly narrow internal software tools to deliver 10x the value vs. other non-tech-enabled competitors.
Agencies will be one of the first groups to adopt this approach as their business depends on it. But we will see a similar adoption across all knowledge workers.
More business and people, augmented by AI, creating software to 10x their productivity.
And all of this is going to be much easier to execute if you have a baseline understanding of programming.
So despite what everyone says, if you're on the fence about learning programming, I say go for it. I don't think you'll regret it.
Here's a v0 of the email campaign analytics app we've been building at The Workflow Company.
What the app does under the hood:
- Pings a dozen API endpoints to get campaign data at the individual email level
- Stores all that data in Supabase
- Exposes API endpoints that can be triggered to send a webhook to Slack for a custom time period
- Sends aggregated campaign data as the initial message
- Replies to the thread with individual campaign data
Like I said, it's just v0.
What we can see (Slack message) isn't much, but excited for things we can start building atop the database + backend server we've had to create first.

