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Joe Robb

Senior Brand Manager, DTC Commerce and Disruptive Innovation

Joe Robb is a Senior Brand Manager for DTC and Digital Innovation at Procter & Gamble, based in the Cincinnati Metropolitan Area.1 He has a diverse background in storytelling, technology, and marketing.1

Education and Background

Robb holds an M.F.A. in Creative Writing from Emerson College (2004-2007) and a B.A. in Creative Writing and German from Ohio University (2000-2004).1 He also studied abroad at Johannes Gutenberg-Universität Mainz in 2004, taking graduate-level courses in German Literature, History, and Language.1

Professional Experience

Robb has been working at Procter & Gamble since December 2022 in his current role.1 His LinkedIn profile suggests he has been with the company for about 5 years, as evidenced by his mention of attending the Signal conference at P&G for the first time 5 years ago.3

Skills and Certifications

He has several certifications, including:

  • Grow with Google Challenge Scholarship from Udacity
  • Disruptive Strategy from Harvard University
  • Display & Video 360 Certified from Google
  • AdWords Fundamentals and Search Advertising from Google
  • Advanced Google Analytics from Google
  • Explore Machine Learning from Big Nerd Ranch1

Robb is proficient in German at a professional working level and is a native English speaker.1

Additional Information

Outside of his professional life, Joe Robb describes himself as a husband and dad on his Twitter profile.4 He has also authored articles on LinkedIn, including a case study on dynamic links.2

Related Questions

What are some of Joe Robb's most notable achievements at Procter & Gamble?
How has Joe Robb's background in storytelling influenced his marketing strategies?
What specific projects has Joe Robb led in digital innovation at P&G?
How does Joe Robb integrate his knowledge of technology into his brand management role?
What are Joe Robb's thoughts on the future of DTC commerce?
Joe Robb
Joe Robb, photo 1
Joe Robb, photo 2
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Location

Cincinnati Metropolitan Area