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Joe Shields

ROK Consulting

Joe Shields is a seasoned professional with over 30 years of experience in the field of public relations. With a strong passion for challenging communications work, he specializes in strategy development, branding, messaging, research, crisis management, and creating unique and valuable content for both audiences and clients. Joe holds a Bachelor's degree in Communications from Northern Kentucky University. He has held key roles in various organizations such as serving as a Council Member at the City of Park Hills, acting as a Principal at ROK Consulting, and being a Partner and Chief Strategic Officer at Wordsworth Communications.

Highlights

Mar 31 · linkedin

From a recent edition of The Economist regarding the efficacy of political advertising: "Academic studies of political advertising suggest it reinforces existing biases but is almost useless at changing voters' minds. Americans' partisan affiliations and familiarity with advertising are too strong...Mike Bloomberg spent half a billion dollars proving the same point in a primary contest. It bought him decent poll numbers, but the moment he faced critical coverage after a bad debate performance, they collapsed."

Nov 23 · linkedin

This interview should be deconstructed in every crisis PR class and seminar as a prime example of the dangers of an unprepared client. Would've loved to be a fly-on-the-wall during these prep sessions. Seems he got what he deserved.

Joe Shields
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Location

Covington, Kentucky, United States