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Joe Vastola

Social Media and Content Strategy at TCS

Joe Vastola is a seasoned digital marketing professional with over seven years of experience in content strategy, social media, and data analytics within the media industry. He has an impressive track record of generating 2 billion social referrals and increasing social audiences by 35 million followers.

During his tenure at The New York Post, Joe generated 1.4 billion social referrals and 1 million social interactions. He also played a key role in driving a substantial 162% increase in video views and a 24% rise in engagements year-over-year through a well-planned social editorial calendar for Super Bowl LI.

Joe's contributions extend to boosting the NBA's social audience by more than 25 million individuals across league-owned assets in under 20 months. His exceptional work with his team earned them the inaugural 'Best in Sports Social Media Award' at the Sports Business Awards, a testament to their dedication to providing top-tier social experiences to NBA fans globally.

Regarded as a dedicated professional with a relentless drive and unmatched passion, Joe Vastola is known for his ability to make those around him comfortable and his infectious enthusiasm. Colleagues praise him as a team player who significantly enhances departmental efficiency, making lasting contributions to his roles.

Joe holds a B.A. in Communications and Sociology from Wake Forest University. His career has seen him take on various roles, including Manager of Social Media and Content at Tata Consultancy Services, Editor of Social Media at New York Post, Coordinator of Social Media Operations at the National Football League, Social Media Project Manager at the National Basketball Association, and Social Media Coordinator at Major League Baseball.

Passionate about leveraging technology to bridge the gap between brands and consumers through digital media, Joe Vastola welcomes connections and collaboration opportunities. Reach out to him at [email protected] to explore potential synergies.

Joe Vastola
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Location

New York, New York, United States