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Joe Wheller

To be inclusive, or not to be inclusive, that is no longer the question. Are your insights disability-inclusive? That is the question.

Joe Wheller is the Founder and Managing Director of Untapped Opinions, a UK-based company focused on inclusive market research and bridging the gap between organizations and people with disabilities. He established Untapped Opinions in January 2024, leveraging his extensive background in consumer insights and market research to promote disability-inclusive innovation and communication.12

Career Highlights

  • Joe began his career in 1997 at the BBC World Service as a Research Manager. Over the past 25 years, he has held leadership roles across multiple global markets, including positions at Nielsen, Cimigo, Human8, and CrowdEmotion.12
  • His work spans diverse research projects, such as UX testing in Pakistan, ad testing in Vietnam, and co-creation workshops in China. He emphasizes the importance of inclusivity in research to ensure diverse perspectives are represented.2
  • Prior to founding Untapped Opinions, he served as Senior Business Director at Human8 and held various roles in Asia and Europe focusing on market insights and innovation.2

Education

  • BA in South-East Asian Studies with Indonesian Language from the University of Hull (1991–1996).
  • Postgraduate Diploma in Social Research Methods & Statistics from City, University of London (1996–1997).12

Contributions

Joe is a strong advocate for disability inclusion in market research. His work through Untapped Opinions aims to integrate the perspectives of disabled individuals into product development and marketing strategies to drive better outcomes for businesses and society.123

Highlights

Jan 1 · softwareworld.co
Untapped Reviews Jan 2025: Pricing & Features - SoftwareWorld
Aug 26 · aqr.org.uk
Joe Wheller, Untapped Opinions, UK (Qual Research)
Untapped Opinions - Insight & Inclusivity
Untapped Opinions - Insight & Inclusivity

Related Questions

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Joe Wheller
Joe Wheller, photo 1
Joe Wheller, photo 2
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