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Joel Boardman

Principal at Polytechnic Marketing

Joel Boardman is the Principal at Polytechnic Marketing, a role he has held since 2019. He is recognized as an integrated marketing professional with over two decades of experience in various aspects of marketing, including online advertising, direct marketing, brand positioning, data analysis, content strategy, and digital experience design.1

Professional Background

Boardman has an extensive career that includes leadership positions in both network and independent marketing agencies. His previous roles include:

  • Principal at Sidecar (2012 - 2019)
  • Director of Digital Services and Director of Response Strategy at Swirl (2007 - 2012)
  • Director of Digital Strategy & Services at Gyro International (2005 - 2007)
  • Senior Technologist at Clear Ink (2004 - 2005)
  • Technical Director at OgilvyInteractive/OgilvyOne (2000 - 2002) in Paris.1

Expertise

Boardman's expertise lies in creating innovative cross-media campaign strategies that integrate seamlessly with clients' marketing and technology infrastructures. He has worked with notable clients such as Google, IBM, eBay, and PayPal, demonstrating his ability to adapt to various industries and marketing needs.1

Education

He holds a Bachelor of Arts degree from the University of California, Berkeley, which complements his professional experience with a strong academic foundation in research and data analysis.1

Current Focus

At Polytechnic Marketing, Boardman focuses on local and emerging brands, socially responsible ventures, and people-centric innovation. He aims to provide tailored marketing solutions that diverge from traditional agency offerings.1

Highlights

[PDF] 24-25/04 – Addendum No. 2 Page 1 of 5 - Port of Oakland
Aug 1 · dnb.com
Polytechnic Marketing LLC Company Profile | Berkeley, CA
Jan 1 · rocketreach.co
Joel Boardman Email & Phone Number - RocketReach
Joel Boardman Email & Phone Number - RocketReach

Related Questions

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How did Joel Boardman transition from data analysis to marketing leadership?
What unique strategies does Joel Boardman use in cross-media initiatives?
Can you provide examples of brands Joel Boardman has worked with?
What makes Polytechnic Marketing different from other agencies?
Joel Boardman
Joel Boardman, photo 1
Joel Boardman, photo 2
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Location

Berkeley, California, United States