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Joel Freeborn
Lead / Director Product Design - team lead - end-to-end design - hiring and management - looking for a perm role
Professional Background
Joel Freeborn is a seasoned product designer and design leader with extensive experience crafting exceptional user experiences for high-profile clients across various industries. Throughout his career, Joel has successfully led dedicated design teams while harnessing his skills to secure multi-million pound projects for agencies. His passion for design has not only helped advance various brands but has also played a significant role in mentoring emerging designers who are currently thriving in the industry.
Having previously held key positions at notable organizations, including serving as a Design Principal at Deltatre and a Senior UX Designer at Foolproof, Joel's journey showcases his versatility and adaptability within the ever-evolving field of design. As a freelancer, he leverages his deep knowledge of design systems and user experience methodologies to help clients create engaging digital products that resonate with their target audiences.
Education and Achievements
Joel Freeborn has cultivated a diverse skill set through both formal education and practical experience. His core competencies include hiring, managing, and mentoring designers of all experience levels. With a strong emphasis on high and low fidelity UI design for various platforms, including native mobile, responsive web, and TV, Joel employs UX design thinking methodologies to enhance user research. He is proficient in conducting interviews, creating personas, and mapping out user journeys and value propositions to guide design decisions.
Throughout his career, Joel has been instrumental in facilitating design sprints and objective-driven workshops aimed at driving innovative solutions. His expertise in stakeholder engagement has led to fruitful collaborations with clients such as the Premier League, Virgin, and Cisco Webex, demonstrating his ability to align design strategies with business goals.
Achievements
Throughout his illustrious career, Joel Freeborn has worked with a range of esteemed clients, including:
- Premier League: Contributed to visual design and user experience improvements for one of the most esteemed football leagues in the world.
- Bally Sports: Assisted in the evolution of sports broadcasting design under Sinclair Broadcasting Group.
- Aston Martin: Collaborated on digital initiatives to enhance the brand's luxury feel and user engagement.
- Fujitsu: Leveraged insights to align digital design solutions with client needs.
- Oracle and Sage: Helped these technology giants enhance their user experience and service delivery through effective design principles.
With broad expertise in areas such as accessibility in design, brand strategy, and the development of comprehensive design systems, Joel ensures that the projects he undertakes resonate with users on both conscious and subconscious levels. He utilizes tools like Figma, Miro, Jira, Adobe Suite, and Webflow to bring ideas to life while adhering to modern design trends and standards.
