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Joel Gingrich

Principal at Skull & Flower, Creator & Co-founder of Smile Tiger Coffee Roasters

Joel Gingrich is a creative entrepreneur and coffee industry professional based in Waterloo, Ontario. He is the Principal at Skull & Flower Design and Co-founder of Smile Tiger Coffee Roasters.12

Professional Background:

  • Creator and Co-founder of Smile Tiger Coffee Roasters, a craft coffee company in Kitchener1
  • Co-owner of Death Valley's Little Brother Craft Espresso & Whisky (DVLB)1
  • Has experience in design and marketing, previously working as an Art Director at Toronto agencies1

Design Philosophy: Gingrich is known for his unique approach to design, particularly in creating coffee spaces. He designs businesses around the buildings they inhabit, focusing on architectural details, materials, and historical context.1 His coffee shops feature distinctive design elements, such as custom furniture, exposed brick walls, and thematic mascots that represent the dual nature of the spaces.1

Creative Approach: He views coffee as a "means to an end" that allows him to express creativity. His design work includes custom wood furniture, strategic space planning, and creating environments that tell a story. At Smile Tiger, for example, he created a space with handcrafted finishes that complement the original industrial materials.1

Highlights

Mar 15 · linkedin

Hi all; just playing around with Behance.net to showcase some branding and interior design work I've done over the past several years. There are a few more projects posted in Behance as well :)

I'm looking to ramp up my branding & design business: "Skull & Flower." Have a look at the next few posts – would love to chat with anyone looking for a brand refresh, startup or commercial interior design project!

Related Questions

What inspired Joel Gingrich to transition from corporate gigs to founding his own design firm?
How does Joel's background in Australia influence his design style?
What are some unique design elements Joel has created for Smile Tiger and Death Valley's Little Brother?
How does Joel's approach to design differ between Smile Tiger and Death Valley's Little Brother?
What role does Katherine play in the design and operations of Smile Tiger?
Joel Gingrich
Joel Gingrich, photo 1
Joel Gingrich, photo 2
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Location

Waterloo, Ontario, Canada