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Joel Laffer
SVP, Marketing Ops & Ad Strategy @ Hearst
Joel Laffer is a results-driven digital marketing executive with a broad skill-set encompassing B2B Marketing, Large-Scale Digital Ad Operations, Online Marketing Acquisition, Product Management, Sales Operations, and Corporate Communications.
Currently overseeing group-wide marketing operations for Hearst's local news websites and digital marketing services, reaching 60M consumers monthly and facilitating campaigns for numerous local businesses. He also leads product marketing and ad sales strategies for Hearst's prominent news outlets nationwide.
Previously served as VP of Marketing at Booker Software, contributing significantly to revenue growth through a rebranding and customer acquisition revamp before its acquisition by MindBody. Additionally, Joel held a VP of Marketing position at Yodle, a major local search marketing provider acquired by Web.com, where he played a pivotal role in the company's expansion and success.
His career includes leadership roles at Register.com and FatWire Software, contributing to their growth and eventual acquisitions. Joel Laffer holds a Bachelor of Arts degree in Advertising from Bloomsburg University of Pennsylvania.
Highlights
NEW POSITION - Group-Level Product Marketing Leadership Role. HNP (Hearst Newspapers) continues to outperform the industry with strong ad revenue growth. Our growth is due in large part to our world-class sales team, incredible online reach (60M visitors each month) and digital advertising innovation engine. We have an ambitious ad product roadmap and are looking to hire our first-ever Group Product Marketer to ensure our rollouts achieve maximum potential!
This critical role will collaborate with and impact some of the most influential and prestigious local media brands in the country - Hearst Bay Area - SF Chronicle | SFGATE.com, Houston Chronicle Media Group | CHRON.com, Hearst Connecticut Media Group | ctpost.com, Hearst Media San Antonio Group | SA Express-News |mySA.com, Albany Times Union | timesunion.com.
Apply or DM if interested. Sona Bhatia: In-house Recruiter.
Excited to host a webinar with our expert legal marketing panel to support plaintiff law firms navigating coronavirus. Join us at 1:00 pm EST tomorrow 5/13/20. https://bit.ly/2SNtPX0
