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Joel Nathanson

Marketing leader | Social media brand strategist | Content & Community Expert

Joel Nathanson is the GM, Global Social Media & Communities at Xero, a software development company founded in 2006 and headquartered in Wellington City, Wellington.2 He is a seasoned business leader with expertise in social media strategy, digital marketing, and community management.

Nathanson's career at Xero has progressed through several roles:

  • 2021-present: GM, Global Social Media and Communities
  • 2020-2021: Director, Global Social Media
  • Prior to 2020: Joined Xero in an unspecified role4

Before his tenure at Xero, Nathanson was a founder of a company called Fire, though details about this venture are limited.4

Colleagues have praised Nathanson's skills and leadership. He has been described as an "incredibly skilled, passionate and energetic social media leader" who helped lay the foundation for social media programs.3

Nathanson is active on social media platforms, including LinkedIn and Twitter (now X), where he shares insights about marketing, social media, and brand strategy.5 His work involves overseeing Xero's global social media and community initiatives, which have included innovative campaigns like "Xero on Air," a Netflix-style video series designed to connect and inspire Xero's global community of accountants, bookkeepers, and small business owners.1

Highlights

Jan 1 · prospectoo.com
Xero - Get the confirmed email list and contact details of the ...
Mar 1 · shortyawards.com
Xero on Air - The Shorty Awards

Related Questions

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Joel Nathanson
Joel Nathanson, photo 1
Joel Nathanson, photo 2
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Location

San Francisco, California, United States