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Joel Peterson
Chairman of the Board at Packsize, Consulting Professor, and Founder of Peterson Partners
Joel C. Peterson
Joel Peterson is a Consulting Professor at the Stanford Graduate School of Business, where he has taught courses in real estate, entrepreneurship, and leadership since 1992.123 He is the Robert L. Joss Adjunct Professor of Management at Stanford GSB.1
Peterson is the Chairman of the Board at JetBlue Airways and serves on the boards of Franklin Covey, Packsize, Bonobos, Ladder Capital Finance and Integra.23 Over the past 35 years, he has served on dozens of public and private boards.3
He is also the Founder and Chairman of Peterson Partners, a Salt Lake City-based investment management firm with $1 billion under management.1 Peterson Partners has invested in over 200 companies through 13 funds in four primary asset classes: growth-oriented private equity, venture capital, real estate, and search funds.1
Prior to Stanford and founding Peterson Partners, Peterson was Chief Executive Officer of Trammell Crow Company, then the world's largest private commercial real estate development firm.1 He earned an MBA from Harvard Business School and received his Bachelor's degree from Brigham Young University, where he was valedictorian and student body president.14
Peterson has been awarded the 2005 Distinguished Teaching Award and the 2016 Robert K. Jaedicke Silver Apple Award at the GSB.1 He is the author of two books: "The 10 Laws of Trust: Building the Bonds That Make a Business Great" and "Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff".5
Education and Early Career
- Brigham Young University (BYU): Bachelor of Science in Psychology, Economics, French (1971) - Valedictorian and Student Body President45
- Harvard Business School: MBA (1973)45
Professional Experience
- Consulting Professor, Stanford Graduate School of Business (1992-present)123
- Chairman, Peterson Partners (1996-present)24
- Founding Partner, Whitman Peterson (2009-present)4
- Chairman, JetBlue Airways (2008-2020)234
- Managing Partner, Trammell Crow Company (1988-1990)45
Awards and Honors
Highlights
Today would be my father’s birthday. This nearly 90-year-old picture of him was taken after he won a debate championship. Barely 16, he soon left for college where he joined the wrestling team, became president of his fraternity, and went on to earn a PhD. When the bombing of Pearl Harbor interrupted his fledgling career as a scientist, he signed up with the US Navy, attended Columbia University to learn the techniques of bomb disposal, went to London after the Battle of Britain, and headed to North Africa before wrapping up his military service in the Battle of Iwo Jima.
He’d survived the Great Depression and made it alive all the way to late February 1945, when, in a matter of 3 minutes, his aircraft carrier was hit by 5 kamikazes. Too busy to consider his peril, his duty was to run toward the fire. As his generation rescued the world, he never considered himself among those Tom Brokaw famously called America’s “Greatest Generation.” Instead, he left me with a voice in my ear – “Run toward the fire!” I hope my kids and grandkids can summon the courage he regularly displayed. RIP, Dad.
ON CRITICISM Feedback is the breakfast of champions. It’s neither fun to give, nor fun to receive. But it is a gift. Great coaches give great feedback. Dallas Cowboys coach, Tom Landry, once observed that “A coach is someone who: 1. tells you what you don't want to hear, 2. has you see what you don't want to see, so you can 3. be who you have always known you could be.” The part of this version of feedback that took me a long time to understand – but rings truest today – is that people need to become what THEY wish to become.
