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Joelle Maslaton

Marketing and Growth Leader | TikTok, Instagram, Facebook, McCann Alum | Advisor & Investor

Joelle Maslaton is a seasoned marketing and business strategy leader with extensive experience in the tech industry. She currently serves as the Head of Creator Community at Handshake, a position she has held since December 2023.1

Prior to joining Handshake, Maslaton had a notable career at TikTok, where she worked for over three years. Her roles at TikTok included Global Head of Product Marketing for Creator, Community & Discovery (May 2022 - December 2023) and Director of Creator Marketing (September 2020 - May 2022).12

Maslaton's professional background also includes significant positions at other major tech companies:

  • Instagram: Global Business Product Marketing Lead - Growth (2017-2018) and Head of Brand & Platform Development (2014-2016)
  • Facebook: Various marketing roles from 2012 to 2014

In addition to her corporate roles, Maslaton is an advisor for High Alpha, a venture studio that creates and funds B2B SaaS companies, and the founder of Macchiato & Me Consulting, where she provides brand building, operations, and monetization advisory services for founders.1

Maslaton holds a Bachelor of Commerce degree in Business, Management, and Marketing from McGill University. She is known for her expertise in brand building, growth driving, and culture creation, with a particular focus on the creator economy and community engagement.13

Highlights

Access 2024 | Handshake
Access 2024 - Handshake
Access 2024 - Handshake

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Joelle Maslaton
Joelle Maslaton, photo 1
Joelle Maslaton, photo 2
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Location

San Francisco Bay Area