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Joelle Maslaton
Marketing and Growth Leader | TikTok, Instagram, Facebook, McCann Alum | Advisor & Investor
Joelle Maslaton is a seasoned marketing and business strategy leader with extensive experience in the tech industry. She currently serves as the Head of Creator Community at Handshake, a position she has held since December 2023.1
Prior to joining Handshake, Maslaton had a notable career at TikTok, where she worked for over three years. Her roles at TikTok included Global Head of Product Marketing for Creator, Community & Discovery (May 2022 - December 2023) and Director of Creator Marketing (September 2020 - May 2022).12
Maslaton's professional background also includes significant positions at other major tech companies:
- Instagram: Global Business Product Marketing Lead - Growth (2017-2018) and Head of Brand & Platform Development (2014-2016)
- Facebook: Various marketing roles from 2012 to 2014
In addition to her corporate roles, Maslaton is an advisor for High Alpha, a venture studio that creates and funds B2B SaaS companies, and the founder of Macchiato & Me Consulting, where she provides brand building, operations, and monetization advisory services for founders.1
Maslaton holds a Bachelor of Commerce degree in Business, Management, and Marketing from McGill University. She is known for her expertise in brand building, growth driving, and culture creation, with a particular focus on the creator economy and community engagement.13
Highlights
I'm thrilled to host a Handshake Access session focused on building engaging content and fostering community on Handshake. Join us as we explore the power of the Handshake home feed to help our network of over 15 million students and recent graduates from more than 1,500 schools make impactful career moves.
👥 I'll be hosting a conversation with content experts Jim O'Neill from RTX, J. Michael DeAngelis from University of Pennsylvania, and early talent Allen Yao. We'll dive into:
-- The inspiration behind embracing Handshake’s home feed -- Activating and empowering content advocates -- Analyzing content engagement and impact -- Future content directions and practical advice for new creators
Register for #HandshakeAccess on May 1-2: https://bit.ly/3TTrY1m
Looking forward to seeing you there! 🌐✨
Hey college students! 🎓🌟 Nail your next interview with these 3 tips: Show off your skills, curiosity is your bestie, and let your true self shine. 💥
Get those career tips at your fingertips (literally!) and make your career aspirations a reality. It's all on the Handshake app. 🌟 #JobSearch #CareerGoals #Handshake
App Store: https://lnkd.in/gM4b_Bgy Google Play: https://lnkd.in/gfUd3Q-n
