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Joerg Rathenberg

Chief Marketing Officer at Lex Machina

Joerg Rathenberg is a seasoned marketing leader with a career focused on creating new industry categories. With a track record of success in launching disruptive technologies and building category-leading brands, Joerg has proven experience in positioning companies for explosive growth, generating brand equity, developing marketing strategies that drive measurable pipeline, maintaining strong press and analyst relations, and transforming underperforming brands into market leaders. Joerg's expertise spans across analytics, artificial intelligence, cloud computing, and SaaS. He excels in the development, commercialization, and launch of emerging technologies, category creation, CRM and Marketing Automation, Freemium model, Account Based Marketing, go-to-market planning, revenue growth management, social media, team building, and is also an accomplished writer and public speaker.

Joerg Rathenberg
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Location

Palo Alto, California