Sign In

Joeri Van den Bergh

AMA awarded speaker & NextGen expert (Generations Y & Z - gen Alpha), marketing author & board member of VRT

Joeri Van den Bergh is a prominent keynote speaker and future consumer expert, recognized for his expertise in marketing, consumer behavior, and generational trends. He specializes in engaging with younger generations, particularly Millennials, Generation Z, and the emerging Generation Alpha. His work focuses on understanding the dynamics of youth marketing, sustainability, and how businesses can adapt to shifting consumer trends.

Professional Background

  • Co-Founder and Partner at Human8: Joeri is a co-founder of Human8 (formerly InSites Consulting), a global research agency that emphasizes innovative approaches to marketing and consumer insights. He has worked with major brands like eBay, Coca-Cola, Spotify, and Unilever, providing strategic advice on targeting young consumers.24
  • Marketing Author: He authored the award-winning book How Cool Brands Stay Hot, which explores branding strategies for reaching younger audiences. This book has been recognized by the American Marketing Association as one of the best marketing books.45
  • Academic Role: Joeri serves as a professor at Vlerick Business School, where he teaches marketing and conducts research on consumer behavior. His academic contributions include numerous publications in peer-reviewed journals.36

Keynote Speaking

Joeri is known for delivering engaging keynote sessions that provide practical strategies for businesses to connect with younger consumers. His presentations are characterized by their insightful content and entertaining delivery, earning high praise from audiences.13

Areas of Expertise

  • Youth and Family Marketing: Joeri has extensive experience in marketing to teens and young adults, focusing on how brands can resonate with these demographics.
  • Sustainability: He integrates sustainability into his marketing strategies, reflecting the growing importance of environmental consciousness among consumers.
  • Consumer Trends: Joeri continuously analyzes emerging trends to help businesses future-proof their strategies against changing market dynamics.246

Through his work, Joeri Van den Bergh aims to bridge the gap between brands and the next generation of consumers, offering insights that are both practical and research-based.

Highlights

About | Joeri Van den Bergh
About | Joeri Van den Bergh
Joeri Van den Bergh - FUTURO Getaway
Joeri Van den Bergh - FUTURO Getaway

Related Questions

What are some key strategies Joeri Van den Bergh recommends for adapting to consumer trends?
How does Joeri Van den Bergh engage with Gen Z and Millennials in his keynote sessions?
What are some examples of Joeri Van den Bergh's work with global brands like Coca-Cola and Spotify?
How has Joeri Van den Bergh's work influenced marketing practices for youth?
What are the main topics covered in Joeri Van den Bergh's book "How Cool Brands Stay Hot"?
Joeri Van den Bergh
Joeri Van den Bergh, photo 1
Joeri Van den Bergh, photo 2
Add to my network

Location

Ghent, Flemish Region, Belgium