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Joey Levy
Founder & CEO at Betr
Joey Levy, Founder & CEO of Betr
Joey Levy is the Founder and CEO of Betr, a microbetting and media company he co-founded with YouTuber Jake Paul in August 2022.2 Levy previously founded Simplebet, a B2B product development company that powers the technology enabling microbetting platforms.3
Key Facts About Joey Levy
- Founder & CEO of Betr since 2022, a microbetting and media company backed by $50M in Series A funding23
- Previously founded Simplebet, a B2B company powering microbetting technology, which was recently acquired by DraftKings35
- 19-year-old founder who has been building in the fantasy and sports betting space since 2014 while at Columbia University2
- Raised $15M in Series A2 funding for Betr in March 2024, valuing the company at $375M3
- Focused on long-term, profitable growth for Betr rather than costly promotions3
- Recipient of Sports Business Journal's "New Voices Under 30" award in 20234
Levy's LinkedIn profile confirms he is the Founder & CEO of Betr, located in Miami, Florida.1 He has over 500 connections on LinkedIn and graduated from Columbia University in 2015 with a BA in History.1
Highlights
Simplebet is being acquired by DraftKings for up to $195M. I am grateful to everyone who supported me and my co-founders Chris Bevilacqua and Scott Marshall along the way, which includes many amazing employees, investors, and other business associates. Simplebet pioneered microbetting as a new category of real money gaming — ultimately changing this industry and sports consumption forever.
Betr prepared itself for this outcome. We acquired the Chameleon platform in May 2023 and the Huddle Tech IP in August 2024, which eliminated our dependency on Simplebet, expanded our capabilities well beyond just microbetting, and enabled us to fully vertically integrate our product and technology. We also recouped a significant amount of Betr stock from Simplebet as well as eliminated certain cash commitments to Simplebet as part of an amicable separation ahead of their DraftKings transaction.
I am happy to close the Simplebet chapter on this note. Contrary to what many in this industry believe, I think we are still in the early innings of demonstrating what is possible from both a product and marketing standpoint in the sports gaming industry in the U.S., and I am excited to prove that with Betr.
Big day today for Betr. We are thrilled to launch Group Mode for Betr Picks and to soft launch the new Betr Sportsbook. Today's two product launches represent an important inflection point for Betr – Betr Picks will now be available to 65% of the U.S. population, enabling us to welcome millions of new sports fans to Betr for the first time, while the new Betr Sportsbook puts us on a path towards ramping investing in this vertical and positions us as having made the most progress towards competing in the Online Sports Betting industry amongst the other market leading fantasy sports pick em' operators. Significant product improvements are on the way across both Picks and Sportsbook but we are proud of the quick progress we have made here.
