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Joey Rodolfo

Founder at WOW Studios USA

Joey Rodolfo is a renowned figure in the American menswear industry, having made significant contributions to several top brands throughout his career. Starting at Catalina Swimwear in California and later transitioning to Unionbay Sportswear in Seattle, Rodolfo eventually ventured into entrepreneurship, founding iconic brands like Bench Co. Ltd, Cutter & Buck, JR 1879, and Resort II. Notably, he played a pivotal role in transforming the Tommy Bahama label from a mere 'Hawaiian shirt company' into a comprehensive lifestyle brand, particularly with the successful launch of the 'Relax' Collection, known for its swim-inspired designs. His latest venture is WOW Studios, a Seattle-based firm known for its innovative design approach that blends traditional and modern elements.

Joey Rodolfo
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Location

Tucson, Arizona, United States