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Johannes Fenner
Co-Founder of Justhome. Helping homebuyers find the perfect property and financing with great tech.
Professional Background
Johannes Fenner is a dynamic entrepreneur and Co-CEO at Justhome, a groundbreaking startup that is changing the landscape of home financing in Berlin and beyond. Justhome stands out in the real estate market by integrating personalized mortgage offers directly with property listings, facilitating a seamless homebuying experience. This innovative approach not only enhances transparency for homebuyers but also streamlines connections between buyers, real estate agents, and financing solutions. Under Johannes' leadership, the dedicated team of expert mortgage advisors has earned an impressive 4.8-star rating on Trustpilot, reflecting the exceptional service quality that is central to the Justhome mission.
Prior to his entrepreneurial journey with Justhome, Johannes accumulated extensive experience in the media and technology sectors. He served as the Chief of Staff to the CEO at Axel Springer SE, where he contributed to the development of one of the largest real estate classifieds portfolios in the world. His strategic insights and management acumen were further honed through his role as Team Lead for Strategy and Investment at the same company. Johannes began his career in management consulting with a focus on technology, media, telecommunications, and private equity, where he leveraged his analytical skills and industry knowledge to drive impactful solutions for various clients.
Johannes’ commitment to the real estate sector and his passion for innovation set the tone for Justhome's growing reputation as a trusted partner for homebuyers.
Education and Achievements
Johannes Fenner's educational background is as impressive as his professional accomplishments. He pursued a Master of Philosophy (MPhil) in Management at the prestigious University of Cambridge, equipping him with a solid foundation in critical thinking and management principles. His academic journey also included a semester abroad at Shanghai Jiao Tong University, where he studied Economics and Chinese—a testament to his dedication to understanding global markets and cultures. Additionally, he holds a Bachelor of Arts (B.A.) in International Relations and Affairs from Technische Universität Dresden, where he cultivated a strong grasp of international dynamics and global economic policies.
Johannes has also enhanced his academic repertoire through various courses, including a summer program in macroeconomics at The Johns Hopkins University and dual enrollment options at Bielefeld University during his high school years. This diverse educational background has not only fortified his professional capabilities but also expanded his worldview, which he now applies in fostering innovative solutions at Justhome.
Additional Contributions
Beyond his executive roles, Johannes has demonstrated leadership and vision at multiple levels within organizations. His roles spanned from co-founding Justhome, where he navigates the company’s strategic direction, to taking charge of business development in the data sector at Axel Springer. As a former analyst at FORUM Family Office and consultant at Altman Solon, he combined analytical prowess with strategic foresight to create value across various initiatives.
Johannes and his family enrich the Berlin community, where they live with their two young boys. His dedication to balancing professional aspirations with family life reflects his holistic approach to success and well-being.
Highlights
What does the story of a 𝗽𝗿𝗶𝘀𝗼𝗻𝗲𝗿-𝗼𝗳-𝘄𝗮𝗿 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 have to do with successful startups? 🤔
After taking parental leave for my first son in 2020, I quit my job and began working on what would later become Justhome. During that time, I read "𝗚𝗼𝗼𝗱 𝘁𝗼 𝗚𝗿𝗲𝗮𝘁" 𝗯𝘆 𝗝𝗶𝗺 𝗖𝗼𝗹𝗹𝗶𝗻𝘀. The lessons of that book have stuck with me ever since. One of the biggest lessons is this: 𝗳͟𝗮͟𝗰͟𝗲͟ ͟𝘁͟𝗵͟𝗲͟ ͟𝗯͟𝗿͟𝘂͟𝘁͟𝗮͟𝗹͟ ͟𝗳͟𝗮͟𝗰͟𝘁͟𝘀͟. It is so much easier to look at what is going on in your startup a little selectively and over-emphasize what is working well. You just feel better then. It’s more fun. But it also sets you up for failure. ⚠️
When starting Justhome, it didn’t take long until we had many brutal facts to face. Starting the company almost perfectly coincided with the German real estate market tumbling into a crisis. Our growth plans and envisioned roadmap 🗺️ had to be revisited, even before we had truly started.
𝗪𝗲 𝗵𝗮𝗱 𝘁𝗼 𝗳𝗮𝗰𝗲 𝘁𝗵𝗲𝘀𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝗳𝗮𝗰𝘁𝘀. 𝗧𝗵𝗮𝘁 𝘄𝗮𝘀 𝗯𝗶𝘁𝘁𝗲𝗿. 𝗕𝘂𝘁 𝗶𝘁 𝘄𝗮𝘀 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆, 𝗮𝗻𝗱 𝗶𝘁 𝗹𝗮𝗶𝗱 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 #𝗺𝗼𝗿𝘁𝗴𝗮𝗴𝗲 𝗦𝗮𝗮𝗦 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗼𝗱𝗮𝘆. The crisis became our opportunity because we didn’t shy away from re-assessing our way forward.
So what’s the connection to the Vietnam war? Jim Collins tells the story of Admiral Jim Stockdale who survived 8 years of imprisonment in Vietnam. He explained to Collins that the optimists did not survive the prison. They died of a broken heart. He summarized his observation as follows:
“𝙔𝙤𝙪 𝙢𝙪𝙨𝙩 𝙣𝙚𝙫𝙚𝙧 𝙘𝙤𝙣𝙛𝙪𝙨𝙚 𝙛𝙖𝙞𝙩𝙝 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙬𝙞𝙡𝙡 𝙥𝙧𝙚𝙫𝙖𝙞𝙡 𝙞𝙣 𝙩𝙝𝙚 𝙚𝙣𝙙 – 𝙬𝙝𝙞𝙘𝙝 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙣𝙚𝙫𝙚𝙧 𝙖𝙛𝙛𝙤𝙧𝙙 𝙩𝙤 𝙡𝙤𝙨𝙚 – 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙙𝙞𝙨𝙘𝙞𝙥𝙡𝙞𝙣𝙚 𝙩𝙤 𝙘𝙤𝙣𝙛𝙧𝙤𝙣𝙩 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙗𝙧𝙪𝙩𝙖𝙡 𝙛𝙖𝙘𝙩𝙨 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙧𝙚𝙖𝙡𝙞𝙩𝙮, 𝙬𝙝𝙖𝙩𝙚𝙫𝙚𝙧 𝙩𝙝𝙚𝙮 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚.”
This lesson is generally helpful in building #resilience. In business, I would argue that 𝗶𝘁 𝗶𝘀 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝘂𝘀𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 #𝘀𝘁𝗮𝗿𝘁𝘂𝗽 #𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀. We tend to have quite a lot of brutal facts coming our way, especially in the early days of a venture.
I am convinced that facing brutal facts head-on is crucial for entrepreneurial success. What do you think?
#lessonsforfounders
I'm packing my bags for the START Global Summit 🏔 and I couldn't be more excited! Not just for the fresh mountain air but for the chance to 𝗺𝗲𝗲𝘁 𝘄𝗶𝘁𝗵 𝗳𝗲𝗹𝗹𝗼𝘄 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀. 🌟 Together with my co-founder Dr. Marc Rustige and the entire team at Justhome, we are on a mission to revolutionize home financing in Germany and beyond – the biggest spend category among households. We are doing this by 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗼𝗳 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗮𝗴𝗲𝗻𝘁𝘀 – #𝗺𝗼𝗿𝘁𝗴𝗮𝗴𝗲 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲-𝗮𝘀-𝗮-𝘀𝗲𝗿𝘃𝗶𝗰𝗲.
With the summit around the corner, I'm looking forward to connecting with people who share our passion for making a difference. We're on the lookout for partners and supporters as we gear up for our next big leap.
Feel free to drop me a message here on LinkedIn and let’s grab a coffee together in St. Gallen! ☕
