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John Balkam

Founder of TWG & Director of Hoyas Rising

John Balkam is a seasoned professional in the sports and entertainment industry, serving as an agent, author, and entrepreneur for over eight years.

He is dedicated to assisting athletes, entertainers, and entrepreneurs in making a positive impact through their brand and platform.

As the director of Hoyas Rising, John supports Georgetown University student-athletes in leveraging their Name, Image, and Likeness (NIL) and building lasting success through their personal brand.

He is the founder of Third Win Group, a company that specializes in connecting clients with meaningful sponsorship opportunities that align with their values and objectives.

In 2019, John published '3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing,' a book that delves into incorporating a higher purpose into sponsorship strategies.

John Balkam is an alumni of Georgetown University's McDonough School of Business and has engaged in further studies at the University of Oxford and Gonzaga College High School.

His professional journey includes roles such as Director at Hoyas Rising, Founder & Managing Partner at Third Win Group, and Author of '3-Win Sponsorship' at New Degree Press, among others.

Through his experiences in various capacities within organizations like EVERFI, Circle of Intrapreneurs, and Techstars' Barclays Accelerator, John has developed a comprehensive understanding of business development, marketing, and client services in the sports and entertainment sectors.

He frequently shares his insights as a speaker and podcast guest on topics related to sports, entertainment, and social impact.

John Balkam
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Location

Washington, District of Columbia, United States