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John Berard

Effective advocacy must be contextually credible

John Berard is a seasoned communications consultant with a vast experience in corporate and marketing communications, advertising, and public relations. He is the founder of Credible Context, a public relations firm that centers on helping clients create market-making messages in the context of real value. With an educational background in Human Communication, John has worked in various company towns across the US, guiding companies in technology, health care, financial services, consumer, and consumer electronics sectors in their marketing and communication strategies.

As a Council Member at City Council, John has demonstrated his dedication to public service. He has also served on several boards, including the Market Street Railway, TrustedPeer, and ICANN Business Constituency, among others. In addition, he has been involved with the International Association of Privacy Professionals as a member of the Education Advisory Board and Board Member. John's wealth of experience in the communications landscape has helped companies tap into their market power and establish trust with customers.

Highlights

Aug 26 · linkedin

You know what sucks? Most things before they get better. I suspect Winnebago, on most "best of" RV lists (though not at the top!), could benefit from leaning in to what their customers have to say. This one in particular. By the way, the domain name Winnebago.sucks is still available! Everyone else can begin their journey of self-discovery at DotSucks here or get.sucks there.

Jul 31 · linkedin

The blue oval logo is more akin to a blue nose with this patent application. I can’t see it as a sales booster.

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John Berard
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Location

Aurora, Oregon, United States