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John Brockett Mitchell

Pharmaceutical insights, market research, marketing strategy. CNS/Psychiatric illness expert.

John Brockett Mitchell is a highly experienced professional with 20 years in the pharmaceutical, biotech, and medical device market and product development sectors.

He is known for advocating for the patient's voice in marketing strategy and providing honest and intelligent insights, with multiple successful product launches under his belt.

Having lived outside the US for a decade and being fluent in three languages, John has a keen awareness of cultural diversity and the importance of listening to learn.

His educational background includes a Master of Business Administration (M.B.A.) from Yale School of Management, as well as studies in Political and Social Theory at Université Sorbonne Nouvelle and Political Theory at Hampshire College.

Throughout his career, John has held various key positions in renowned organizations, including roles as a Consultant at Otsuka Pharmaceutical Companies, a Strategy Consultant to Seed Ventures at BiggerMoons, and as an Independent consultant in marketing insights and brand strategy.

He has also served as Interim CEO at HiTCH, Co-founder of MDC Partners - Research and Strategy Newco, VP of Research and Strategy at HRA - Healthcare Research & Analytics, Director of Research at HRA, Head of the pharmaceutical practice at BuzzBack, Senior Manager of Strategic Marketing at Sanofi, and Co-founder at Element USA focusing on Emerging Adult Research.

Highlights

Jun 25 · linkedin

Is digital pharma really here?

20 years ago I left the internet "behind" after a stint at DoubleClick and Element, an early online panel I helped start and build.

The dotcom debacle left me disillusioned and healthcare seemed like a solid market to work in. So I moved into pharma, where I kept the digital space at arm's length for a couple years.

I've dipped my toe back into digital a few times since, using online tools to get patient and physician insights efficiently.

Slowly and steadily, pharma has caught the digital bug and (unintentional pun) COVID has driven the industry through the portal.

Anyone know what's next?

https://lnkd.in/gaqNFJmT

#pharma #digital #healthcare

Jun 21 · linkedin

Diversity. Equity. Inclusion.

Recently I received an invite from a company to look at some openings.

The website had some focused content about diversity, equity, and inclusion. Pictures of people from diverse backgrounds looking happy to work there.

Problem: every photo that wasn't specific to DEI, including all of the social shots at the company to show what a fun place the company is to work at, had not a single person of color. That is, the only people of color on this company's website were those included in photos about... people of color. Thanks, but not really the point and not the kind of environment I want to be in.

John Brockett Mitchell
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Location

Greater Boston